# Ultra-Sour Prepackaged Pickles The Van Holten's WARHEADS Pickle-In-A-Pouch is Arriving in December By Michael Hemsworth | Published 2022-11-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pickleinapouch References: [candyindustry](https://www.candyindustry.com/articles/90822-van-holtens-warheads-releases-extreme-sour-pickle-in-a-pouch-packs) & [vanholtenpickles](https://vanholtenpickles.com/)  The [Van Holten's](https://www.trendhunter.com/trends/chamoy-mega) WARHEADS Pickle-In-A-Pouch has been created as a collaboration product for consumers to try out this holiday season or pick up as a gift for a loved one. The product consists of the brand's signature pickles in a pouch and has been flavored with the [Extreme Sour ingredients](https://www.trendhunter.com/trends/warheads-countdown-calendar) that WARHEADS have come to be known for. The pickle is thus an ultra-sour food item that's being launched alongside an interactive campaign using the hashtag #sourpicklechallenge for sharing on social media. Vice President of Sales and Marketing at Van Holten's Eric Girard spoke on the new Van Holten's WARHEADS Pickle-In-A-Pouch saying, "As the company continues to grow domestically and internationally, we couldn’t help but notice that Van Holten’s products were popping up in the same places as [Warheads](https://www.trendhunter.com/trends/sour-candyinspired-beverage). Extreme snackers want something that is flavorful, fun for social media, and never done before. We’ve nailed that with Warheads." ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 81% | Activity: 98% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Prepackaged Ultra-sour Snacks:** Opportunity to create unique, memorable and shareable snacks that offer an extreme taste experience. - **Collaboration Products for Holiday Season:** Opportunity to create partnerships and collaborations to introduce new, innovative and limited-edition products for the holidays. - **Interactive Social Media Campaigns:** Opportunity to create interactive campaigns and hashtags that will boost product visibility and online engagement. ### Industries Being Reshaped - **Food and Snack Industry:** Opportunity for companies in the food and snack industry to create innovative and extreme flavor combinations that will appeal to adventurous eaters. - **Marketing and Advertising Industry:** Opportunity for marketing and advertising companies to create unique, interactive campaigns that increase brand awareness and sales. - **E-commerce Industry:** Opportunity to sell holiday gift boxes containing collaborative, limited edition products on e-commerce platforms and capitalize on seasonal gift-giving trends. ## Related on Trend Hunter - [Ultra-Flavorful Snack Collaborations](https://www.trendhunter.com/trends/van-holtens-and-pringles.md) - [Chamoy-Inspired Pickle Snacks](https://www.trendhunter.com/trends/chamoy-mega.md) - [Sweet-Sour Pickle Candies](https://www.trendhunter.com/trends/all-pickle-straws.md) - [Grab-and-Go Pouched Pickle Snacks](https://www.trendhunter.com/trends/pickle-pouch-snack-packs.md) - [Extra-Sour Popping Candies](https://www.trendhunter.com/trends/warheads-sour-popping-candy.md) - [Sour Candy-Inspired Beverages](https://www.trendhunter.com/trends/sour-candyinspired-beverage.md) - [Pickle-Flavored Sour Candies](https://www.trendhunter.com/trends/sour-punch-pickle-roulette.md) - [Sour Candy-Inspired Sodas](https://www.trendhunter.com/trends/warheads-sour-soda.md) - [Extra-Sour Frozen Grapes](https://www.trendhunter.com/trends/extreme-sour-watermelon-blast-grapes.md)