# Affordable Eco Fashion 'Pickled Green Clothing' Makes Sustainable Affordable Accessible By Bianca | Published 2012-02-25 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/pickled-green-clothing References: [pickledgreenclothing](http://www.pickledgreenclothing.co.uk) Faced with the choice between two products of similar quality and price, yet one is ethically made while the other has questionable practices, it's only natural that consumers would choose the people- and planet-friendly version. Studies have confirmed that as well; however, many of the ethical brands out there are priced significantly higher, leaving those on budgets with a tough decision. Picked Green Clothing is hoping to solve that dilemma, by making sustainable clothing more affordable so consumers don't need to make a compromise. Founded in London, England, the social enterprise sells clothing and accessories in the UK as well as the global market via the web. "Pickled Green Clothing chooses brands that use only certified organic cotton, sustainable fabrics and recycled materials produced under Fairtrade conditions and that also have similar ethics built into their business operations as we have," the website explains. **Contact Information** Pickled Green Clothing [website](http://www.pickledgreenclothing.co.uk/) Pickled Green Clothing on [Twitter](https://twitter.com/#!/PGClothing1) Pickled Green Clothing on [Facebook](http://www.facebook.com/pages/Pickled-Green-Clothing/199157703441552) ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 64% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Sustainable Clothing:** There is an opportunity for companies to develop and market sustainable clothing that is accessible to consumers on budgets. - **Socially Responsible Fashion:** Consumers prefer ethical and eco-friendly fashion brands, so companies can differentiate themselves by prioritizing social responsibility. - **Eco-friendly and Recycled Materials:** Companies can reduce carbon footprint and appeal to environmentally conscious customers by using sustainable and recycled materials in their products. ### Sectors Adopting This - **Fashion Industry:** The fashion industry can work on producing more sustainable fashion options to support environmentally conscious consumers. - **E-commerce Industry:** Companies in the e-commerce industry can expand their product offerings to include affordable and sustainable clothing. - **Manufacturing Industry:** Manufacturers can innovate their processes and invest in sustainable and recycled materials to produce eco-friendly clothing options. ## Related on Trend Hunter - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Sustainable Play Clothes](https://www.trendhunter.com/trends/sustainable-play-clothes.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md) - [Traceable Zero Waste Jumpers](https://www.trendhunter.com/trends/navygrey.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Summer-Ready Organic Apparel](https://www.trendhunter.com/trends/priyankara.md) - [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md)