# Pickleball Drink Mixes Jigsaw Health's Pickleball Cocktail Supports Healthy Muscles By Laura McQuarrie | Published 2024-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pickleball-cocktail References: [newhope](https://www.newhope.com/brands/jigsaw-health-founders-pickleball-hobby-inspires-new-supplements) & [jigsawhealth](https://www.jigsawhealth.com/products/jigsaw-pickleball-cocktail#buy-now)  Playing pickleball inspired Jigsaw Health's CEO Patrick Sullivan and his wife, CMO Ashley Leroux-Sullivan, to create Pickleball Cocktail, a new supplement to keep muscle cramps from getting in the way of physical activity. With the rise in pickleball, brands are creating replenishing, ready-to-drink beverages to help active individuals perform at their peak while playing the sport. Pickleball Cocktail stands out as a [sugar-free electrolyte drink mix](https://www.trendhunter.com/trends/dripdrop-zero-sugar-plus) that provides as much potassium as two bananas, plus the [bioavailable form of magnesium](https://www.trendhunter.com/trends/magnesium-electrolyte-powder), and sodium and trace minerals. Available in Orange and Blue Raspberry varieties, Pickleball Cocktail can be found in multi-serve jars and pouches containing [single-serve packets for on-the-go use](https://www.trendhunter.com/trends/iqmix-iced-tea-lemonade). These uniquely formulated supplements have the potential to help people feel better in their bodies at all ages, and keep them playing for longer. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 24% | Activity: 32% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Pickleball-related Supplements:** In the fast-growing pickleball market, brands are innovating with supplements tailored to support active individuals in peak performance and muscle health. - **Ready-to-drink Electrolyte Beverages:** Brands are capitalizing on the demand for convenient nutrition solutions by introducing ready-to-drink electrolyte beverages catering to the needs of sports enthusiasts and athletes. - **On-the-go Supplement Packaging:** The emergence of on-the-go supplement formats like single-serve packets and portable jars is reshaping the way consumers access nutrition for physical activity, emphasizing convenience. ### Where This Applies - **Sports Nutrition:** The sports nutrition industry has an opportunity to explore innovative formulations and unique product formats that cater to the specific needs of pickleball players and athletes. - **Beverage Manufacturing:** Beverage manufacturers can tap into the growing pickleball market by developing sugar-free electrolyte drinks with enhanced nutritional benefits to support physical performance and muscle function. - **Packaging Technology:** The packaging technology sector can leverage the demand for convenient, on-the-go supplements by creating user-friendly and portable packaging solutions that align with active lifestyles and sports activities. ## Related on Trend Hunter - [Replenishing Pickleball Beverages](https://www.trendhunter.com/trends/reign-storm.md) - [Pickleball Recovery Drinks](https://www.trendhunter.com/trends/dink.md) - [Functional Pickle Shots](https://www.trendhunter.com/trends/pickle-shot.md) - [Funky Hydration Solutions](https://www.trendhunter.com/trends/fast-pickle.md) - [Pickleball Pain Relief Products](https://www.trendhunter.com/trends/picklebalm.md) - [Replenishing Pickle Juice Shots](https://www.trendhunter.com/trends/monster-pickle-shot.md) - [Post-Court Cocktail Sets](https://www.trendhunter.com/trends/dink-sip-pickleball.md) - [Flavorful Pickleball Celebrations](https://www.trendhunter.com/trends/smirnoff-smash-vodka-soda-pickleball.md) - [Pickle-Flavored Gummy Supplements](https://www.trendhunter.com/trends/pickleflavored-multivitamin-gummies.md)