# Novelty Popsicle Flavors Van Holten’s Pickle Popsicles are a Delicious Treat Targeting Athletes By Ell Smith | Published 2017-05-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pickle-popsicles References: [incrediblethings](http://incrediblethings.com/products/pickle-popsicles/) & [thisisinsider](http://www.thisisinsider.com/what-are-pickle-popsicles-2017-5) Between pickle soup and pickle soda, pickle Popsicles, the newest internet fad, feels like a weirdly natural progression. However, these savory snacks are more than just a novelty treat, as they're a training tool for high performance athletes. Van Holten’s is selling frozen pickle juice to pickle lovers, but is also marketing its products as refreshing electrolyte-charged snacks. For years, athletes have been consuming pickle juice as a way to stay hydrated during intense workouts -- the elixir is allegedly more effective than drinking water. Charged with cramp-preventing electrolytes, potassium, calcium, and magnesium, the frozen juice snack helps your body replenish the nutrients it loses during a workout in the heat. The florescent yellow pickle popsicles taste just like the crunchy snack, and are a way for novelty snack lovers, and high preforming athletes alike to cool off this summer. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 13% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Savory Frozen Treats:** There is an opportunity to create unique, savory frozen snacks that provide functional benefits for athletes and other consumers. - **Electrolyte-charged Snacks:** Brands can create snacks and beverages infused with electrolytes to attract health-conscious consumers, especially athletes. - **Novelty Sports Supplements:** Companies can innovate by creating unique, unconventional sports supplements that also serve as fun snacks. ### Where This Applies - **Frozen Foods:** The frozen foods industry can explore developing unique frozen snack options that cater to athletes and fitness enthusiasts. - **Sports Nutrition:** There is an opportunity for the sports nutrition industry to develop fun, unconventional supplements that appeal to a wider audience. - **Beverages:** Brands can extend their beverage lines to include electrolyte-infused options that appeal to health-conscious consumers, particularly athletes. ## Related on Trend Hunter - [Funky Hydration Solutions](https://www.trendhunter.com/trends/fast-pickle.md) - [Functional Popsicle Lines](https://www.trendhunter.com/trends/popoff.md) - [Replenishing Pickle Juice Shots](https://www.trendhunter.com/trends/monster-pickle-shot.md) - [Hydrating Electrolyte Popsicles](https://www.trendhunter.com/trends/hydration-juice-pops.md) - [Piquant Pickle Juice Shots](https://www.trendhunter.com/trends/chili-lime-pickle-juice-shot.md) - [Pickle-Themed Snack Kits](https://www.trendhunter.com/trends/hellofresh-pickle-box.md) - [Electrolyte-Packed Popsicles](https://www.trendhunter.com/trends/electrolytes-mini-frozen-pops.md) - [Pickle-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/pickle-flavored-popcorn.md) - [Branded Pickle Puff Snacks](https://www.trendhunter.com/trends/vlasic-pickle-balls.md)