# Pickle Brine Cocktail Mixers Brine Brothers Makes Natural, Drinkable Pickle Brine By Laura McQuarrie | Published 2017-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pickle-brine References: [northjersey](http://www.northjersey.com/story/life/food/2017/06/14/brine-brothers-pickle-juice-river-edge-natives/397275001/) & [brinebrothers](https://brinebrothers.com/shop/brinelicious-bnb/) After pickle brine has been used to transform cucumbers into a flavorful fermented food, the salty solution is rarely used for other purposes. However, the [Brine Brothers](https://www.trendhunter.com/trends/pickle-beer) are drawing attention to one potential use for pickle brine with its all-natural, drinkable, bottled premium pickle brine. The pickle brine solutions are packaged like wine in tall glass containers, with three varieties available: classic Darn Good Dill, Chili Cherry Fire and the sweet and sour Brinelicious Bread & Butter. A suggested by the Brine Brothers, some of the potential uses for these bottled pickle brines include that they may be used for everything from [pickling vegetables](https://www.trendhunter.com/trends/pickle-party) and marinating meats to consumed as [post-workout drinks](https://www.trendhunter.com/trends/fast-pickle) and pre-hangover drinks. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 63% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Drinkable Pickle Brine:** The trend of drinkable pickle brine presents an opportunity for the beverage industry to tap into the health and wellness market and offer new, unique flavor options for customers. - **Reuse of Food By-products:** The trend of reusing food by-products, such as pickle brine, for other purposes presents opportunities for the food and beverage industry to reduce waste and create new products. - **Alternative Uses for Pickle Brine:** The trend of finding alternative uses for pickle brine presents opportunities for companies to add value to a product that is typically discarded or unused after pickling. ### Who This Affects Most - **Beverage:** The beverage industry can tap into the trend of drinkable pickle brine to offer unique options for health-conscious consumers and differentiate themselves in the market. - **Food:** The food industry can explore the trend of reusing food by-products to create new products and reduce waste, such as using pickle brine as a marinade or seasoning. - **Waste Reduction:** The trend of finding alternative uses for pickle brine presents opportunities for companies focused on waste reduction and sustainability. ## Related on Trend Hunter - [Pickle Brine Packs](https://www.trendhunter.com/trends/just-the-brine.md) - [Briny Pickle Hard Seltzers](https://www.trendhunter.com/trends/lit-pickle-hard-seltzer.md) - [Tangy Pickle Hard Seltzers](https://www.trendhunter.com/trends/pickle-hard-seltzer.md) - [Pickle-Infused Brunch Cocktails](https://www.trendhunter.com/trends/dill-pickle-bloody-mary.md) - [Premium Pickle Juices](https://www.trendhunter.com/trends/premium-pickle-juice.md) - [Pickle-Flavored Canned Cocktails](https://www.trendhunter.com/trends/spritz-society-pickle-by-claussen.md) - [Spiced Pickle Sodas](https://www.trendhunter.com/trends/pickle-soda.md) - [Pickle Juice-Infused Ales](https://www.trendhunter.com/trends/gold-ale.md) - [Tangy Bloody Mary Mixes](https://www.trendhunter.com/trends/pickle-bloody-mary-mix.md)