# Low-Cost Cafe Lunch Menus The Pret A Manger Pick Your Pair Menu is Priced at $9.99 By Michael Hemsworth | Published 2026-04-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pick-your-pair-menu References: [qsrmagazine](https://www.qsrmagazine.com/news/pret-a-manger-launches-9-99-pick-your-pair-menu/) & [pret](https://www.pret.com/en-US)  The Pret A Manger Pick Your Pair Menu has been launched by the organic coffee and ready-to-eat food brand in the US as a series of lunch time items perfect for satisfying hunger in a low-cost way. The menu offers a series of options to choose from with more than 150 possible combinations, which includes the brand's half sandwiches, small soups and side salads. The meal deal is priced at $9.99 to position it as one of the more competitively priced options for consumers in major metropolitan areas to pick up. The menu can be ordered in-store and via the Pret app with no code or coupon required. President Felipe Athayde commented on the Pret A Manger Pick Your Pair Menu saying, "In a city full of $20 lunches, our guests appreciate clear, simple value that doesn’t compromise on quality. With Pick Your Pair, any two items are always $9.99, so guests can mix and match the freshly made options they’re craving, whether that’s something light, hearty or a bit of both, while still enjoying the quality they expect from Pret.” ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 24% | Activity: 31% | Freshness: 72% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Value-priced Combo Menus:** Rising demand for budget-friendly midday meals highlights opportunities to repackage premium ingredients into fixed-price combos that shift consumer perception of value. - **Modular Meal Customization:** Consumers showing preference for mix-and-match meal components points to scalable modular offerings that balance personalization with simplified operations. - **App-enabled Seamless Ordering:** The integration of in-store and app ordering for uniform pricing illustrates potential for digital platforms to consolidate loyalty, data and frictionless fulfillment. ### Sectors Adopting This - **Quick-service Restaurants:** High urban foot traffic and time-constrained customers create room for QSRs to deploy low-cost curated combos that maintain perceived quality while increasing throughput. - **Corporate Foodservice:** Workplace catering and cafeteria programs could be transformed by offering affordable, build-your-own lunch bundles that simplify mass personalization and cost control. - **Food Retail and Grocery:** Grocery retailers with prepared-food counters may leverage paired meal pricing to drive incremental sales of ready-to-eat items and reduce perishable waste. ## Related on Trend Hunter - [Value-Driven Customizable Meals](https://www.trendhunter.com/trends/mix-match.md) - [Competitive Cost-Conscious QSR Menus](https://www.trendhunter.com/trends/under-4-mcvalue-menu.md) - [Value-Focused Sandwich Menus](https://www.trendhunter.com/trends/fresh-value-menu.md) - [Premium Roadside Cafe Partnerships](https://www.trendhunter.com/trends/pret-a-manger-and-roadchef.md) - [Nutritious Cafe Meal Menus](https://www.trendhunter.com/trends/pret-a-manger-super-plates.md) - [Low-Cost Diner Menus](https://www.trendhunter.com/trends/ihop-value-menu.md) - [Comforting Cafe Sandwich Menus](https://www.trendhunter.com/trends/pret-a-manger-january-menu.md) - [Mix-and-Match Seasonal Menus](https://www.trendhunter.com/trends/pick-3-menu.md) - [Value-Packed Pizza Menus](https://www.trendhunter.com/trends/more-for-999-menu.md)