# Intuitive Paint Selection Apps Valspar's ‘Pick-a-paint’ App Boasts Color Matching Capabilities By Jana Pijak | Published 2019-07-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pick-a-paint References: [play.google](https://play.google.com/store/apps/details?id=com.paradox.valspar.pickapaint&hl=en_CA) & [valsparpaint](https://www.valsparpaint.com/en/index.html) [Valspar's](https://www.trendhunter.com/trends/valspar-couples-colour-matching-tool) ‘Pick-a-paint’ app is designed for Android devices and allows users to "pinpoint any color from anywhere, and then virtually test it out on their own home." The mobile platform boasts a color library of over two million shades and unique [color-matching technology](https://www.trendhunter.com/trends/datacolor-spectro-55). The platform also includes a social sharing features and an inspiration tab that highlights top trends in the world of home decor. Valspar's ‘Pick-a-paint’ app is designed to inspire homeowners while allowing them to match shades in minutes -- mobile users can simply snap a photo of a surface or shade to get their match. The app's virtual paint feature also allows users to test colors in spaces within their home without committing to a product unless completely happy with it. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 15% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Color-matching Technology:** Disruptive innovation opportunity: Develop advanced color-matching technology for industries such as interior design, fashion, and graphic design. - **Virtual Paint Testing:** Disruptive innovation opportunity: Create virtual testing platforms for other industries such as automotive and industrial painting, allowing users to visualize different paint options before applying them. - **Inspiration Tabs:** Disruptive innovation opportunity: Integrate inspiration features into other industries' apps, such as fashion and beauty, to provide users with the latest trends and ideas. ### Industries Being Reshaped - **Interior Design:** Disruptive innovation opportunity: Develop interactive color selection tools for interior designers to quickly match paint shades with furniture and decor. - **Fashion:** Disruptive innovation opportunity: Create apps that allow users to match clothing colors to their preferred shades, enhancing the online shopping experience. - **Graphic Design:** Disruptive innovation opportunity: Build graphic design tools that offer advanced color-matching capabilities, simplifying the process of finding harmonious color palettes. ## Related on Trend Hunter - [AI-Powered Color Solutions](https://www.trendhunter.com/trends/aipowered-color-solutions.md) - [AI Paint Color Visualizers](https://www.trendhunter.com/trends/paint-ai.md) - [Romantic Paint Color Tools](https://www.trendhunter.com/trends/valspar-couples-colour-matching-tool.md) - [Color Matching Platforms](https://www.trendhunter.com/trends/its-my-color.md) - [Color Palette Creator](https://www.trendhunter.com/trends/swatchme.md) - [Color Capture Tools](https://www.trendhunter.com/trends/huntercolor.md) - [Color-Matching Gadgets](https://www.trendhunter.com/trends/nix-mini-color-sensor.md) - [Home Color Tools](https://www.trendhunter.com/trends/exterior-paint-visualizer.md) - [Colour Palette-Capturing Apps](https://www.trendhunter.com/trends/colors-capture-pro.md)