# Kid-Friendly Bone Broths Piccolo Organic Beef Bone Broth is Suited for Kids Aged Three and Up By Michael Hemsworth | Published 2026-05-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/piccolo-organic-beef-bone-broth References: [kamcity](https://www.kamcity.com/namnews/products-promotions/piccolo-launches-europes-first-bone-broth-for-children/) & [mylittlepiccolo](https://www.mylittlepiccolo.com)  [Piccolo Organic](https://www.trendhunter.com/trends/mighty-banana-cocoa-oaty-bars) Beef Bone Broth is making its debut in the UK as a kid-friendly bone broth product targeted towards the nutritional and dietary requirements of children. The product is formulated with kids aged three and up in mind, and features a low-salt recipe that's made with natural, organic ingredients. The bone broth features 2.9-grams of protein and 1.3-grams of collagen in each 100ml serving, and is arriving as a [Waitrose](https://www.trendhunter.com/trends/cooking-bone-broth) exclusive priced at £3.50 per carton. Buyer at Waitrose Sarah Mayall commented on the Piccolo Organic Beef Bone Broth saying, "The [bone broth trend](https://www.trendhunter.com/trends/bone-broth-concentrates) is certainly not going anywhere, and we’re excited to see the offering extend into kids’ nutrition. Nutrient-dense and an easily digestible source of protein and collagen, it is increasingly popular with parents looking for wholesome food options for children.” ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 63% | Activity: 43% | Freshness: 78% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Kid-friendly Functional Foods:** There is growing demand for nutrient-dense, kid-tailored versions of adult wellness products that could redefine snack and meal choices for young families. - **Low-sodium Organic Nutrition:** Parents are increasingly prioritizing low-salt, organic formulations for children, presenting a shift toward cleaner-label staples in everyday diets. - **Collagen-enriched Children’s Products:** The incorporation of collagen and other functional proteins into children’s beverages and foods signals potential to create new subcategories in pediatric nutrition. ### Who This Affects Most - **Grocery Retail:** Exclusive launches and dedicated shelving for child-focused functional foods could change in-store assortment strategies and premium positioning. - **Pediatric Nutrition:** Clinical-backed, age-specific formulations that balance macronutrients with functional ingredients may redefine standards for child dietary supplements and foods. - **Packaged Food Manufacturing:** Manufacturers adapting processing and flavor technologies to produce low-salt, high-protein kid-friendly liquids and snacks could open profitable niche production lines. ## Related on Trend Hunter - [Ultra-Flavorful Bone Broth Ramens](https://www.trendhunter.com/trends/bone-broth-ramen.md) - [Meat-Infused Child Snack Pouches](https://www.trendhunter.com/trends/once-upon-a-farm-product.md) - [Two-Ingredient Unflavored Broths](https://www.trendhunter.com/trends/becks-broth.md) - [Dog-Friendly Bone Broth Cans](https://www.trendhunter.com/trends/premium-dog-beer.md) - [Convenient Childhood Nutrition Products](https://www.trendhunter.com/trends/once-upon-a-farm-pouches.md) - [Recipe-Ready Bone Broths](https://www.trendhunter.com/trends/cooking-bone-broth.md) - [Versatile Prepackaged Bone Broths](https://www.trendhunter.com/trends/oxo-bone-broth.md) - [Clean-Label Sipping-Friendly Broths](https://www.trendhunter.com/trends/organic-beef-bone-broth.md) - [Savory Spring-Ready Bone Broths](https://www.trendhunter.com/trends/hunter-gather-chicken-bone-broth.md)