# Image-Based Shopping Platforms Piccing's Platform Lets Consumers Purchase from Online Images By Laura McQuarrie | Published 2014-11-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/piccing References: [youtube](https://www.youtube.com/watch?v=eL7mrxnvZto) & [piccing](http://www.piccing.com/) Just as there are lots of platforms to help you shop directly from a video, Piccing makes it possible to [shop from within an image](https://www.trendhunter.com/trends/aipowered-shopping-experience). The platform lets consumers "picc" an image and hone in on their favorite objects within that photo. For example, when looking at an image containing a watch, shoppers are able to click on the watch, apply a product category and filter by color, then discover similar products with the press of a button. From here, it's easy to make a purchase by pressing for "more details." If you spot an item that you know has a friend's name on it, Piccing makes [image sharing](https://www.trendhunter.com/trends/picnow) easy to recommend items, or get feedback on a purchase that you're still in the process of mulling over. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 24% | Activity: 72% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Image-based Shopping:** Piccing's platform allows consumers to shop directly from images, offering a disruptive innovation opportunity for e-commerce. - **Interactive Image Technology:** The ability to click on specific objects in an image and filter by category and color opens up new possibilities for personalized shopping experiences. - **Social Shopping:** The integration of image sharing and recommendation features on platforms like Piccing creates a social shopping experience, enabling consumers to seek feedback and recommendations from friends. ### Sectors Adopting This - **E-commerce:** Image-based shopping platforms like Piccing have the potential to revolutionize the way consumers shop online, providing a more interactive and personalized experience. - **Technology:** The development of interactive image technology presents opportunities for tech companies to create innovative solutions for enhancing online shopping experiences. - **Social Media:** With the rise of social shopping, social media platforms can explore partnerships and features that integrate image-based shopping functionalities and enhance the sharing and recommendation aspects of online shopping. ## Related on Trend Hunter - [AI-Native Commerce Platforms](https://www.trendhunter.com/trends/glance-ai.md) - [Enhanced Pinterest Shopping Tools](https://www.trendhunter.com/trends/video-in-catalogs.md) - [AI-Powered Shopping Tools](https://www.trendhunter.com/trends/ai-image-search.md) - [Fashion-Focused AI Applications](https://www.trendhunter.com/trends/findgpt.md) - [Visual Price Discoveries](https://www.trendhunter.com/trends/pricesnap.md) - [AI-Powered Shopping Tools](https://www.trendhunter.com/trends/google-ai.md) - [AI-Powered Visual Searches](https://www.trendhunter.com/trends/poshmark-1.md) - [Social Media-Inspired eCommerce Features](https://www.trendhunter.com/trends/amazon-inspire.md) - [Visual Product Software Platforms](https://www.trendhunter.com/trends/identic-ai.md)