# 3-Wheeled Hummers Piaggio MP3 Hummer Edition is Bizarre Cross-Branding At Its Finest By Marissa Brassfield | Published 2009-01-01 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/piaggio-mp3-hummer References: [jalopnik](http://jalopnik.com/5121411/hummer) & [piaggiousa](http://www.piaggiousa.com/pScooters/MP3.cfm) This [Piaggio](https://www.trendhunter.com/trends/paiggio) MP3 Hummer Edition is cross-branding at its most bizarre. After all, you drive a Hummer to be able to off-road with the best and the baddest, to [ford](https://www.trendhunter.com/trends/morgan-super-3) 1-1/2 feet of water, for the centrally inflating and deflating tires, for the thrill of driving nearly the same automotive marvel that powers soldiers worldwide--in short, to do everything this three-wheeled Piaggio MP3 Hummer Edition motor scooter *can't* do. **Implications** - Products equipped with the ability to meet a wide range of consumer tastes and preferences will see large returns in today's society. In order for businesses to remain at the forefront of cutting-edge in today's society, it is imperative that their products retain the attention of consumers. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 81% | Activity: 68% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Cross-branding:** Disruptive innovation opportunity: Explore cross-branding partnerships to create unique and unconventional products that capture consumer attention. - **Product Customization:** Disruptive innovation opportunity: Develop products that are adaptable and can meet a wide range of consumer tastes and preferences. - **Off-road Mobility:** Disruptive innovation opportunity: Create innovative transportation solutions for off-road enthusiasts that combine ruggedness and versatility. ### Industries Being Reshaped - **Automotive:** Disruptive innovation opportunity: Introduce unconventional vehicle designs that cater to niche markets and attract adventurous consumers. - **Recreation and Adventure:** Disruptive innovation opportunity: Design and develop products and experiences that enhance off-road mobility and adventure for outdoor enthusiasts. - **Marketing and Branding:** Disruptive innovation opportunity: Exploit cross-branding strategies and collaborations to create unique and attention-grabbing products that resonate with consumers. ## Related on Trend Hunter - [Hybridized Police Scooters](https://www.trendhunter.com/trends/police-scooter.md) - [Three-Wheeled Tank Track Motorcycles](https://www.trendhunter.com/trends/oruga-unitrack.md) - [Four-in-One E-Motorbikes](https://www.trendhunter.com/trends/wayra-ev.md) - [Three-Wheel Pod EVs](https://www.trendhunter.com/trends/the-nimbus-one.md) - [Military-Grade Overland Camper Trucks](https://www.trendhunter.com/trends/hummer-camper.md) - [Multi-Person Scooter Designs](https://www.trendhunter.com/trends/scooter-platform.md) - [Tadpole-Shaped Three-Wheelers](https://www.trendhunter.com/trends/threewheeled-cars.md) - [Hybrid Balloon-Tired Motorbikes](https://www.trendhunter.com/trends/plan-b-motorbike.md) - [Autonomous Pod Vehicles](https://www.trendhunter.com/trends/homm-autonomous-experience-pod.md)