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# Swinging Sixties Timepieces
The Piaget Limelight City Watch Pays Homage to a Lost Era

By Tiana Reid | Published 2010-08-04 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/piaget-limelight-city-watch
References: [luxist](http://www.luxist.com/2010/08/03/piaget-limelight-city-watch-for-women/) & [piaget](http://www.piaget.com/)

The [Piaget](https://www.trendhunter.com/trends/turquoise-timepiece) Limelight City watch is part of Piaget's Limelight collection. Inspired by an actual watch from the 1960s, it will bring you back to the Swinging Sixties. The watch features a [gold case](https://www.trendhunter.com/trends/tiffany-co-1) (either 18-carat pink or white gold), with 100 diamonds encrusted around and on the dial. The strap also features a cushion style that is, yet again, reminiscent of the 1960s.

The Piaget Limelight City watch is classic, but still a flashy reminder of a fallen era.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 28% | Activity: 29% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### Key Themes Behind This Trend

- **Retro Timepiece Revival:** There is a growing trend in the watch industry of bringing back vintage styles to appeal to nostalgia and interest in heritage.
- **Luxury Watch Personalization:** Offering custom designs and materials for high-end watches can provide a unique and exclusive product for customers willing to pay a premium.
- **Diamond-encrusted Watches:** Diamonds are not just for engagement rings anymore, as luxury watchmakers are incorporating them into their designs for a glamorous and opulent look.

### Where This Applies

- **Luxury Watchmaking:** Promoting the heritage and timelessness of traditional watchmaking techniques, while incorporating modern touches, can continue to appeal to luxury consumers.
- **Jewelry:** Watch design can be viewed as an extension of jewelry making, providing opportunities for collaboration and cross-promotion.
- **Fashion:** By tapping into the fashion world, luxury watchmakers can position themselves as accessories that blend functionality and style for a complete look.

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