# Record-Breaking Timepieces The Piaget Emperador Coussin Watch is the World's Thinnest By Kamal Musharbash | Published 2011-01-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/piaget-emperador-coussin References: [beautifullife.info](http://www.beautifullife.info/fashion-design/piaget-emperador-coussin-tourbillon-ultra-thin/) & [piaget](http://www.piaget.com/) Luxe jewelry maker Piaget has spent three years designing and constructing its newest venture dubbed as the Piaget Emperador Coussin. The watch comes in 18-carat white or rose gold and combines three painstaking years of research and currently holds the record of becoming the [world's thinnest watch](https://www.trendhunter.com/trends/jaegerlecoultre-ultrathin). The self-winding watch utilizes a [tourbillion escapement](https://www.trendhunter.com/trends/credor-goldfeather-tourbillon-gbcf999) and will be showcased at the SIHH in Geneva, Swtizerland. The Piaget Emperador Coussin timepiece is a luxurious and collectible item for all those itching for some new bling. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 71% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Thin Timepiece Design:** The trend of creating ultra-thin timepieces is disrupting the luxury watch industry with opportunities for companies to develop new methods of construction and materials to further shrink the size of watches. - **Self-winding Technology:** The trend of creating self-winding timepieces is disrupting the watch industry with opportunities for companies to create watches with longer battery lives and better efficiency in energy usage. - **Luxury Wearable Accessories:** The trend of creating luxurious wearable accessories is disrupting both the watch and jewelry industries with opportunities for companies to create high-end items that combine stunning aesthetics with technological functionality. ### Who This Affects Most - **Luxury Watchmaking:** The luxury watch industry is being disrupted by trends such as ultra-thin and self-winding timepieces, providing an opportunity for innovators to create watches with unprecedented levels of precision and efficiency. - **Jewelry Making:** The changing trend of creating luxurious wearable accessories is disrupting the jewelry industry and creating opportunities for companies to create high-end, multifunctional pieces. - **Technology Manufacturing:** The trend of integrating technology with luxury accessories is disrupting the manufacturing industry, offering opportunities for new partnerships and collaborations between tech and luxury companies. ## Related on Trend Hunter - [Slim Structure Luxe Timepieces](https://www.trendhunter.com/trends/octo-finissimo-ultra.md) - [Hyper-Slim Tourbillon Timepieces](https://www.trendhunter.com/trends/bvlgari-octo-finissimo-ultra-tourbillon.md) - [Ultra-Thin Watch Prototypes](https://www.trendhunter.com/trends/thinking.md) - [Luxe Ultra-Thin Timepieces](https://www.trendhunter.com/trends/vacheron-constantin-watch.md) - [Haute Jewelry-Like Timepieces](https://www.trendhunter.com/trends/piaget-altiplano-skeleton-mtiers-dart.md) - [Ultra-Slim Cubic Timepieces](https://www.trendhunter.com/trends/patek-philippe-cubitus.md) - [Minimalist Gilded Timepiece Models](https://www.trendhunter.com/trends/herms-slim-dherms-quantime-perptuel.md) - [Hyper-Compact Titanium Timepieces](https://www.trendhunter.com/trends/ressence-type-9.md) - [Ultra-Slim Warmly Hued Watches](https://www.trendhunter.com/trends/jaegerlecoultre-ultrathin.md)