# AI Investment Assistant Apps 'Pia' Works Effectively for Amateur or Advanced Investors By Michael Hemsworth | Published 2018-07-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pia References: [betalist](https://betalist.com/startups/pia?utm_campaign=startup-56555&utm_medium=atom&utm_source=newsfeed) & [yourpia](https://yourpia.com/?ref=betalist) DIY investments have quickly become the norm for many consumers who are choosing to handle their own finances, so new solutions like 'Pia' are coming about with this in mind. Developed as a "[Personal Investment Assistant](https://www.trendhunter.com/trends/adin)," the app enables users to pinpoint the best opportunities for them and their lifestyle. The [AI-powered investor assistant](https://www.trendhunter.com/trends/ai-pilot-assistant) lets users ask questions and receive answers in language they can understand instead of feeling overwhelmed by financial jargon. 'Pia' will provide the right kind of support and information for their specific needs, which makes it suitable for both amateur and advanced investors who are looking for a new way to invest. The app acknowledges the rising number of consumers who are becoming more comfortable using [digital solutions to manage their finances](https://www.trendhunter.com/trends/ai-cio-platform). ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 10% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Credit Crunch](https://www.trendhunter.com/creditcrunch) ## Key Themes ### Why This Trend Is Growing - **DIY Investments:** Opportunity to develop AI-powered apps that provide personalized investment support for consumers who prefer to handle their own finances. - **AI-powered Investor Assistants:** Opportunity for new apps that use AI technology to help investors understand complex financial information and make informed decisions. - **Digital Financial Solutions:** Opportunity to create innovative digital tools and apps that cater to the growing number of consumers who are comfortable managing their finances online. ### Industries Being Reshaped - **Fintech:** Fintech companies can leverage AI technology to create personalized investment apps for both amateur and advanced investors. - **Personal Finance:** Companies in the personal finance industry can develop AI-powered apps that simplify complex financial information for consumers. - **Technology:** Technology companies can explore the development of AI-powered apps that provide personalized financial support and assistance. ## Related on Trend Hunter - [AI Investment Assistants](https://www.trendhunter.com/trends/coachbot.md) - [AI-Powered Financial Advisors](https://www.trendhunter.com/trends/portfoliopilot.md) - [Automated Investing Platforms](https://www.trendhunter.com/trends/pandora-ai.md) - [AI-Powered Finance Tools](https://www.trendhunter.com/trends/myfi.md) - [AI Crypto Assistants](https://www.trendhunter.com/trends/iconomi.md) - [AI Wealth Management](https://www.trendhunter.com/trends/wealthassistant.md) - [AI-Enabled Stock Trading Apps](https://www.trendhunter.com/trends/lendal-copy.md) - [Intelligent Investment Assistants](https://www.trendhunter.com/trends/lambda.md) - [Financial Data Assistants](https://www.trendhunter.com/trends/kapital-assistant.md)