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# Soulful Typographic Paintings
Pia Habekost Turns Simple Words Into Masterpieces

By Jason Soy | Published 2011-07-07 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/pia-habekost
References: [designlov](http://designlov.com/pinturas-tipograficas.html) & [piahabekost](http://piahabekost.com/6122/gallery)

If a picture's worth a thousand words, then these Pia Habekost paintings of words are probably worth tens of thousands of words.

Pia Habekost is a Berlin-born, Los Angeles-based artist who specializes in typographic art, which utilizes [text in creative and engaging ways](https://www.trendhunter.com/trends/wordart). What's amazing about Habekost's art is her precision in painting out various fonts juxtaposed by her magnificent backgrounds that establish the perfect atmosphere for her works.

My favorite of these Pia Habekost paintings has got to be the one entitled 'She Hides The Dope In Her Hair' which features a flurry of colors with almost illegible text.

**Implications** - There's been a recent insurgence of typographic art on the Internet and its popularity is on the rise. Corporations can capitalize on this recent typography boom by utilizing advertising campaigns which primarily rely on text with [unique fonts](https://www.trendhunter.com/trends/textbehind).

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 31% | Activity: 14% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What Makes This Trend Stand Out

- **Typography Boom:** Opportunity for corporations to capitalize on the rising popularity of typographic art through unique font-based advertising campaigns.

### Sectors Adopting This

- **Artistic Advertising:** Opportunity for advertising agencies to incorporate typographic art into their campaigns.

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