# Gentle Anti-Aging Lotions bareMinerals' Phyto-Retinol Night Concentrate is a Retinol Alternative By Laura McQuarrie | Published 2021-03-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/phytoretinol-night-concentrate References: [glamourmagazine](https://www.glamourmagazine.co.uk/gallery/glam-drop-products/2352352) & [bareminerals](https://www.bareminerals.com/skincare/serums/ageless-10%25-phyto-retinol-night-concentrate/US41700208101.html) bareMinerals is inviting consumers to "rethink retinol" with its new Phyto-Retinol Night Concentrate, a lotion that's packed with plant and botanical extracts that deliver the benefits of the anti-aging powerhouse in a much gentler way. The product boats a clean, vegan formula that's powered by 10% Phyto-Retinol, a natural, [plant-based retinol alternative](https://www.trendhunter.com/trends/bakuchiol-plumping-capsule-cream) that is said to be just as effective as retinol without causing redness, dryness or sensitivity. The fast-absorbing, [anti-aging lotion](https://www.trendhunter.com/trends/embryolisse) is clinically proven to reduce the appearance of uneven texture, wrinkles and fine lines within just a week, and its potent formula also contains peptides and hyaluronic acid to support all skin types and tones. To support a complete routine, bareMinerals also offers a face, neck and eye cream as part of its Ageless range. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 8% | Activity: 9% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Anti-aging:** Businesses can explore the use of plant-based alternatives to traditional anti-aging ingredients to provide gentler, yet equally effective, skincare options. - **Clean and Vegan Formulas:** By emphasizing the use of clean and vegan ingredients in skincare products, companies can cater to the growing consumer demand for sustainable and environmentally friendly options. - **Clinically Proven Results:** Offering scientifically backed skincare products can help businesses differentiate themselves in the market and establish trust with consumers. ### Where This Applies - **Skincare:** Skincare companies can incorporate plant-based alternatives and clean, vegan formulas into their product lines to offer consumers gentler and more sustainable options. - **Beauty:** Beauty companies can focus on developing anti-aging products that prioritize clinically proven results to appeal to consumers looking for effective skincare solutions. - **Wellness:** Wellness companies can incorporate clean, vegan skincare products into their offerings to promote overall health and sustainability to consumers. ## Related on Trend Hunter - [Plant-Based Retinol Lotions](https://www.trendhunter.com/trends/supermatcha-body-lotion.md) - [Gentle Multi-Action Moisturizers](https://www.trendhunter.com/trends/clear-confidence-moisturizer.md) - [Gentle Skin-Enhancing Serums](https://www.trendhunter.com/trends/beauty-pies-youthbomb.md) - [Firming Plant-Based Skincare Sets](https://www.trendhunter.com/trends/resveratrollift.md) - [Retinol-Free Anti-Aging Creams](https://www.trendhunter.com/trends/nuxuriance-ultra.md) - [Plant-Powered Night Oils](https://www.trendhunter.com/trends/plantpowered-night-oil.md) - [Retinol Alternative Serums](https://www.trendhunter.com/trends/lotus-aroma-face-oil.md) - [Plant-Based Retinol Alternatives](https://www.trendhunter.com/trends/bakuchiol-plumping-capsule-cream.md) - [Botanical Retinol Gel Creams](https://www.trendhunter.com/trends/botanical-retinol.md)