# Botanical-Rich Hair Products Non Gender Specific Launches Phytonutrient Infusion Hair Care Line By Debra John | Published 2024-07-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/phytonutrient-infusion References: [nongenderspecific](https://www.nongenderspecific.ca/1) & [instagram](https://www.instagram.com/nongenderspecificofficial/?hl=en)  The 'Phytonutrient Infusion Hair Cleanse' and 'Phytonutrient Infusion Hair Conditioner' are the key products in Non Gender Specific's first hair care range. Non Gender Specific, a leading brand in gender-neutral beauty, has enriched these products with botanically rich extracts, making them suitable for all hair types. The Phytonutrient Infusion Hair Cleanse is a [nourishing daily shampoo](https://www.trendhunter.com/trends/shampoos-conditioners) formulated for [all hair and scalp types](https://www.trendhunter.com/trends/hair-and-scalp-health). Its botanical-rich formula "delivers nutrients deep into the scalp, roots, and strands to strengthen, nourish, protect, and replenish the hair." This shampoo is also safe for color-treated hair. The Phytonutrient Infusion Hair Conditioner combines a powerful mix of [botanical extracts](https://www.trendhunter.com/trends/zeropollution); the conditioner forms a "protective shield, acting as a botanical guardian to fend off environmental damage and pollutants," ensuring your hair remains vibrant and healthy. Image Credit: Non Gender Specific ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 67% | Activity: 77% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Gender-neutral Hair Care:** Beauty products that cater to all genders challenge traditional market segmentation, broadening consumer appeal. - **Botanical Extracts in Hair Products:** Natural ingredients in hair care products meet growing consumer demand for eco-friendly and health-conscious options. - **Scalp Health Focus:** Products designed to deliver nutrients to the scalp reflect a holistic approach to hair care, emphasizing overall hair and scalp wellness. ### Sectors Adopting This - **Beauty and Personal Care:** The introduction of botanical-rich, gender-neutral hair care products represents a shift towards inclusive and natural beauty solutions. - **Natural and Organic Products:** Incorporating botanical extracts into mainstream hair care highlights a significant trend towards natural and organic personal care items. - **Health and Wellness:** Hair care products promoting scalp health and protection against environmental damage align with the burgeoning wellness boom. ## Related on Trend Hunter - [Skincare Grade Hair Products](https://www.trendhunter.com/trends/the-grown-alchemist.md) - [Biotechnology-Powered Haircare Regimens](https://www.trendhunter.com/trends/biotech-blowout.md) - [Genderless Self Care Lines](https://www.trendhunter.com/trends/prohibition-wellness.md) - [Bio-Based Liquid Haircare](https://www.trendhunter.com/trends/liquid-shampoo-and-conditioner.md) - [Luxe Haircare Expansions](https://www.trendhunter.com/trends/hair-prodigieux.md) - [Personalized Scalp Care Systems](https://www.trendhunter.com/trends/nutrire.md) - [Skincare-Influenced Hair Serums](https://www.trendhunter.com/trends/leavein-conditioning-hair-serum.md) - [Hyper-Specific Haircare Collections](https://www.trendhunter.com/trends/freewill-haircare.md) - [Microbiome-Friendly Shampoo-Conditioners](https://www.trendhunter.com/trends/active-cleanse.md)