# Gender-Neutral Skincare Oils Non Gender Specific's Phytonutrient Concentrate Suits All By Laura McQuarrie | Published 2020-12-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/phytonutrient-concentrate References: [thezoereport](https://www.thezoereport.com/p/indie-brand-non-gender-specific-already-has-5000-people-waiting-for-its-next-product-51221950) & [nongenderspecific](https://www.nongenderspecific.ca/shop) Non Gender Specific's Phytonutrient Concentrate is the newest highly anticipated product and it takes the form of a face oil that's truly for everyone. As brand founder Andrew Glass revealed to The Zoe Report, "As someone with oily skin, I've never been fond of face oils. They've always felt heavy and made my skin feel even more greasy than it already did, which I hated." After a few years of development, the brand settled upon a solution that doesn't feel heavy or greasy, and it's touted as one of the most nutrient-rich formulas on the market. The [ultra-nourishing face oil](https://www.trendhunter.com/trends/the-light-fantastic) is made with [23 luxurious botanicals](https://www.trendhunter.com/trends/all-purpose-oil), which are packed with vitamins and Antidotal Phytonutrients, plus time-release technology to keep the formula working for longer. Image Credit: Non Gender Specific ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 28% | Activity: 41% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Gender-neutral Skincare:** Opportunity for brands to develop skincare products that cater to individuals of all genders, breaking away from traditional gender-specific marketing. - **Non-greasy Face Oils:** Potential for companies to create lightweight face oils that provide nourishment without leaving a heavy or greasy feeling on the skin. - **Nutrient-rich Formulas:** Opportunity for brands to create skincare products with high concentrations of vitamins and phytonutrients for enhanced benefits and results. ### Who This Affects Most - **Skincare:** Skincare brands can capitalize on the growing demand for gender-neutral products and innovative formulas. - **Beauty:** Beauty companies can explore the development of non-greasy face oils to meet the needs of consumers who prefer lightweight skincare products. - **Personal Care:** Opportunity for personal care brands to expand their product offerings by introducing nutrient-rich formulas that provide multiple benefits for different skin types. ## Related on Trend Hunter - [Botanical-Rich Hair Products](https://www.trendhunter.com/trends/phytonutrient-infusion.md) - [Genderless Self Care Lines](https://www.trendhunter.com/trends/prohibition-wellness.md) - [Rich Intensive Face Oils](https://www.trendhunter.com/trends/intensive-face-oil.md) - [Anti-Inflammatory Face Oils](https://www.trendhunter.com/trends/maater-cosmetics.md) - [Bi-Phase Brightening Oils](https://www.trendhunter.com/trends/herbivore-botanicals-nova.md) - [Complexion-Improving Face Oils](https://www.trendhunter.com/trends/brightening-face-oil.md) - [Balancing Oil-Serums](https://www.trendhunter.com/trends/oil-serum.md) - [Skin Barrier-Focused Oils](https://www.trendhunter.com/trends/foreos-supercharged-face-oil.md) - [Multi-Vitamin Skincare Oils](https://www.trendhunter.com/trends/alphabet-oil.md)