# Plant-Based Collagen Support Formulas Gundry MD Spotlights the Phyto Collagen Complex By Kalin Ned | Published 2026-04-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/phyto-collagen References: [gundrymd](https://gundrymd.com/p/phyto-collagen-complex?business_unit=a00f400000dk8tnaab&utm_campaign=gmd-soc-phytocollagen-publicrelations-all-pr-260113&utm_campaign_id=701Vo00001ELo4TIAT&utm_source=public_relations)  [Gundry MD](https://www.trendhunter.com/trends/hydrating-plantbased-protein-powder) has released [Phyto](https://www.trendhunter.com/trends/dermalogicas-holiday-collection) Collagen [Complex](https://www.trendhunter.com/trends/restorative-skin-complex), a plant-based collagen support formula developed by heart surgeon and gut-health expert Dr. Steven Gundry. The formula uses a patented blend called Vollagen, which contains all 18 amino acids required for collagen production, along with a collagen-supporting polyphenol blend and vitamin C (Ascorbic Acid). Thus, the formula helps the body naturally build its own collagen and promotes "a stronger, more solid feeling throughout the body." Gundry MD's Phyto Collagen Complex is lectin-free, sugar-free, soy-free, dairy-free, and free from artificial sweeteners. Customers have reported improvements in strength, joint comfort, flexibility, skin firmness, and overall resilience, with one 68-year-old user noting that after a few months, he could stand up from deep squats with much less effort. Image Credit: Gundry MD ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 55% | Activity: 62% | Freshness: 72% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Plant-based Collagen Support:** Formulations that enable endogenous collagen synthesis from vegan sources are enabling alternatives to animal-derived or injectable collagen therapies. - **Clean-profile Functional Supplements:** Sugar-free, lectin-free and additive-free supplement profiles are reshaping consumer expectations for ingredient transparency and purity in performance formulas. - **Complete Amino Acid Plant Blends:** Patented plant matrices supplying all essential amino acids are creating substitutes for traditional protein isolates in targeted tissue-repair products. ### Who This Affects Most - **Nutraceuticals:** Evidence-backed plant-based complexes present opportunities to redefine supplement efficacy claims and premium positioning in the vitamins and supplements market. - **Sports and Joint Health:** Products that improve strength, joint comfort and functional mobility in older adults are altering rehabilitation and preventive care approaches for active aging populations. - **Beauty and Anti-aging Skincare:** Topical and ingestible regimens that stimulate the body's own collagen production are shifting the anti-aging category toward bioactive, systemic solutions rather than surface-only treatments. ## Related on Trend Hunter - [Plant-Powered Collagen Skincare](https://www.trendhunter.com/trends/advanced-botanical-kinetics.md) - [Gut Health Skincare Supplements](https://www.trendhunter.com/trends/legendairy-milk-shes-glowing.md) - [Unflavored Marine Collagen Supplements](https://www.trendhunter.com/trends/cole-skin-supplements1.md) - [Three-Ingredient Collagen Supplements](https://www.trendhunter.com/trends/naked-collagen-advanced.md) - [Four-In-One Collagen Powders](https://www.trendhunter.com/trends/sparkle-wellness.md) - [Multi-Functional Collagen Supplements](https://www.trendhunter.com/trends/collagen-protein-peptides.md) - [Adaptogen-Boosted Collagen Supplements](https://www.trendhunter.com/trends/everyday-dose-collagen.md) - [Whole Body Wellness Supplements](https://www.trendhunter.com/trends/megafood-supplements.md) - [Plant-Based Supplement Formulas](https://www.trendhunter.com/trends/regenvive.md)