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# Recyclable Limited-Edition Skincare
Physicians Formula Launches an Earth-Themed Collection

By Elena Rahman | Published 2022-04-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/physicians-formula-1
References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2022-04-13/physicians-formula-supports-earthdayorg-with-launch-of-earth-day-collection/) & [physiciansformula](https://www.physiciansformula.com/)

[Physicians Formula](https://www.trendhunter.com/trends/physicians-formulas-glambulance) is celebrating Earth Month with the launch of its new skincare collection. The collection features recyclable components and reduced packaging for an eco-conscious design. In addition, the brand supports EARTHDAY.ORG through a partnership that aims to drive meaningful action for our planet across climate literacy, the end of plastic pollution, conservation, and other eco-initiatives.

The new limited-edition range includes a Butter [Bronzer](https://www.trendhunter.com/trends/instant-bronzing-body-cream) that combines the best features of a powder and cream bronzer to deliver a subtle glow. The Bronzer is available in three shades. In addition, the range offers the Butter Blush, a [luxurious blush infused](https://www.trendhunter.com/trends/blush-butter-balm) with the Physicians Formula's proprietary Butter Complex. The product leaves the skin soft and is available in two shades.

Image Credit: Physicians Formula

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 35% | Activity: 68% | Freshness: 11%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Eco-friendly Packaging:** The trend of eco-friendly packaging can be seen as an opportunity for companies to reduce their environmental impact and appeal to customers who are increasingly environmentally conscious.
- **Partnerships for Sustainability:** The trend of companies partnering with sustainability-focused organizations like EARTHDAY.ORG can present opportunities for meaningful action towards climate literacy, conservation, and reducing plastic pollution.
- **Multi-functional Cosmetics:** The trend of multi-functional cosmetics, like the Butter Bronzer, combines the best features of powder and cream products to deliver gentle, buildable products that can work for a variety of skin types.

### Industries Being Reshaped

- **Beauty and Skincare:** The beauty industry, in particular, can benefit from eco-friendly packaging and multi-functional products that appeal to environmentally-conscious consumers.
- **Sustainability:** The focus on partnerships with sustainability-focused organizations and reducing plastic pollution can create opportunities for innovation and growth in industries dedicated to sustainability.
- **Consumer Goods:** Companies across various consumer goods industries can benefit from adopting eco-conscious practices and packaging, appealing to consumers who are increasingly concerned about the impact of their purchases on the environment.

## Related on Trend Hunter

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- [Sunscreen Packaging Solutions](https://www.trendhunter.com/trends/sunscreen-packaging-solutions.md)
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- [Planet-Friendly Firming Skincare](https://www.trendhunter.com/trends/ageloc-tru-face.md)
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