# 5-Way Protective Sunscreens The Physical Defense Sunscreens Shield Against UVA, UVB, HEV, VIS & IR By Laura McQuarrie | Published 2020-06-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/physical-defense-sunscreens References: [prnewswire](https://www.prnewswire.com/news-releases/obagi-introduces-latest-innovations-two-new-suzanobagimd-5-way-ray-defense-sunscreens-and-obagi-medical-daily-hydro-drops-with-revolutionary-isoplentix-technology-301071715.html) & [obagi](http://www.obagi.com) The average sun protection product is now going above and beyond providing only broad-spectrum protection against UVA and UVB rays, as seen by new products on the market like the new SUZANOBAGIMD Physical Defense Sunscreens from [Obagi](https://www.trendhunter.com/trends/refining-night-cream). The two new products, offered in broad-spectrum SPF 40 and tinted SPF 50 formulas, boast PA++++ ratings and are useful for shielding the skin from five light sources, including high energy visible light (HEV) or blue light, visible light (VIS), and infrared radiation (IR). The [lightweight, residue-free sunscreens](https://www.trendhunter.com/trends/ultralight-face-fluid-spf) are formulated with titanium dioxide and zinc oxide, plus antioxidants to offer protection against free radicals and oxidative stress. The hypoallergenic and [reef safe sunscreens](https://www.trendhunter.com/trends/saltyface-daily-sun-shield-mineral-sunscreen) are also appealing for their free-from formulas, which are made without parabens, dyes and synthetic fragrances. Image Credit: Obagi ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 17% | Activity: 45% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Broad-spectrum Protection:** Disruptive innovation opportunity: Develop advanced sunscreens that provide protection against multiple light sources beyond UVA and UVB rays. - **HEV and Blue Light Shielding:** Disruptive innovation opportunity: Create sunscreens specifically designed to shield the skin against high energy visible light (HEV) or blue light. - **Reef-safe Formulas:** Disruptive innovation opportunity: Explore eco-friendly and reef-safe sunscreen formulations that are free from harmful chemicals yet still offer effective sun protection. ### Where This Applies - **Skincare:** Disruptive innovation opportunity: Develop novel sun protection products with enhanced broad-spectrum capabilities, incorporating innovative ingredients. - **Cosmetics:** Disruptive innovation opportunity: Create tinted sunscreens with high SPF ratings that effectively shield the skin from a wider range of light sources. - **Natural & Organic:** Disruptive innovation opportunity: Produce reef-safe sunscreens using natural and organic ingredients, appealing to environmentally conscious consumers. ## Related on Trend Hunter - [All-in-One Reparative Sunscreens](https://www.trendhunter.com/trends/repair-sunscreen.md) - [Brightening Antioxidant Sunscreens](https://www.trendhunter.com/trends/multivitamin-clear-coat-broad-spectrum.md) - [Soothing Clear Sunscreens](https://www.trendhunter.com/trends/clear-daily-soothing-uv-defense.md) - [SPF-Primer Hybrids](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen.md) - [Active Ingredient Sunscreens](https://www.trendhunter.com/trends/solis-antiaging-defense.md) - [Anti-Aging Sunscreen Formulas](https://www.trendhunter.com/trends/antiaging-sunscreen1.md) - [Botanical Heat-Activated Sunscreens](https://www.trendhunter.com/trends/shiseido-ultimate-sunscreen.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Sprayable Sunscreen Formulations](https://www.trendhunter.com/trends/sun-protector.md)