# Milk Tea-Flavored Proteins Phyre Protein Launches the Milk Tea-Flavored Whey Protein Concentrate By Kanesa D | Published 2023-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/phyre-protein References: [phyreprotein](https://www.phyreprotein.ca/products/whey-protein-concentrate-milk-tea-flavor)  Phyre Protein creates delicious protein powders inspired by bubble tea flavors. The brand’s debut product, the ‘[Whey Protein Concentrate](https://www.trendhunter.com/trends/biosteel-fruity-cereal)’ in Milk Tea, is formulated with 1.5g of fat, 39 mg of sodium, 2g of sugar, 6g of carbohydrates, and 24g of protein. To enjoy, simply put one scoop of whey protein powder into a cup with your beverage of choice and shake vigorously. Many protein powders have a [bland or chalky taste](https://www.trendhunter.com/trends/myprotein-clear-whey-splash-of), making them unappealing to some consumers. By offering a protein powder with a unique and delicious flavor profile, Phyre can provide a broader range of consumers with a new way to up their protein intake. Phyre Protein’s Milk Tea-flavored protein powder is available on its website. Image Credit: Phyre Protein ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 28% | Activity: 41% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Bubble Tea-inspired Proteins:** Creating protein powders with flavors inspired by popular bubble tea drinks offers a unique and delicious option for consumers. - **Flavored Protein Powders:** Offering flavored protein powders can appeal to a broader range of consumers who may find unflavored powders unappealing. - **Innovative Protein Flavors:** Exploring new and unfamiliar protein flavors can differentiate a brand and reach a wider audience. ### Industries Being Reshaped - **Sports Nutrition:** Phyre Protein's Milk Tea-flavored whey protein concentrate can disrupt the sports nutrition industry by appealing to consumers who prioritize taste alongside performance. - **Health and Wellness:** Creating tasty and unique protein powders like Phyre's Milk-Tea flavored option can attract consumers looking for functional foods that are also enjoyable to consume. - **Beverage:** Integrating protein powders into popular drinks like bubble tea can offer consumers a convenient way to increase their protein intake while enjoying their favorite beverages. ## Related on Trend Hunter - [Boba-Inspired Protein Powders](https://www.trendhunter.com/trends/boba-tea-protein.md) - [Bubble Tea-Inspired Protein Powders](https://www.trendhunter.com/trends/bubble-teainspired.md) - [Boba-Flavored Protein Powders](https://www.trendhunter.com/trends/boba-fit.md) - [Protein-Packed Bubble Teas](https://www.trendhunter.com/trends/cupp-x-myprotein-bubble-tea.md) - [Milk Tea Protein Powders](https://www.trendhunter.com/trends/milk-tea-protein.md) - [Milk Tea-Flavored Protein Bars](https://www.trendhunter.com/trends/flavored-protein-bar.md) - [Fruity Refreshing Protein Drinks](https://www.trendhunter.com/trends/protean-drinks.md) - [Protein-Rich Teas](https://www.trendhunter.com/trends/high-protein-tea.md) - [Protein Iced Teas](https://www.trendhunter.com/trends/protein-iced-tea.md)