# Interactive Phygital Hoodies Beyond Dropped Three Hoodies with Physical & Digital Elements By Laura McQuarrie | Published 2023-12-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/phygital-hoodies References: [fashionunited.uk](https://fashionunited.uk/news/fashion/phygital-fashion-from-amsterdam-beyond-studio-launches-hoodies-with-digital-and-physical-elements/2023121173060) & [beyond.studio](https://beyond.studio/drops/beyond03/) [Beyond](https://www.trendhunter.com/trends/1x-and-eqt), a tech studio specializing in [virtual fashion](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition), dropped three phygital hoodies with physical and digital elements. The studio's first capsule collection explores the future of [digital fashion](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost) with augmented reality, NFC chips and QR codes that link to virtual experiences. With an NFC-enabled device, users can connect to a Snapchat Lens and immerse themselves in a connected experience. In all, there are three physical hoodie designs and three virtual layers that are projected onto the designs. When developing the Beyond03 Collection, Beyond digitally designed and edited the styles with the aid of customized 3D avatars, which allowed the studio to sidestep waste creation normally incurred through the process of refining and sampling designs. The first physical version of the Tech Hoodie was recently released as a limited-edition style and the following two are set to go on sale in Q2 of 2024. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 80% | Activity: 77% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Phygital Fashion:** The Beyond03 Collection showcases the fusion of physical and digital elements in fashion, offering immersive experiences through augmented reality, NFC chips, and QR codes. - **Virtual Design:** Beyond utilizes customized 3D avatars to digitally design and edit styles, reducing waste and sampling time in the fashion industry. - **Connected Experiences:** Through NFC-enabled devices, users can connect to Snapchat lenses and immerse themselves in interactive experiences linked to the phygital hoodies. ### Where This Applies - **Fashion Tech:** The Beyond03 Collection demonstrates the potential for innovative fashion tech solutions that merge physical and digital elements, creating immersive experiences for consumers. - **Augmented Reality:** The use of augmented reality in the Beyond03 Collection opens up opportunities for industries to create interactive and engaging experiences for their products. - **Digital Design Tools:** By utilizing customized 3D avatars in the fashion design process, Beyond showcases the potential for digital tools to streamline and optimize design processes in various industries. ## Related on Trend Hunter - [Digital NFT Hoodies](https://www.trendhunter.com/trends/ar-genesis-hoodie.md) - [Digital Activewear Apparel](https://www.trendhunter.com/trends/alo-yoga-1.md) - [Game-Collaborative Phygital Apparel](https://www.trendhunter.com/trends/need-for-speed.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Enchanting Phygital Sensory Experiences](https://www.trendhunter.com/trends/gifts-of-the-forest.md) - [Phygital Sneaker Collections](https://www.trendhunter.com/trends/unicorn.md) - [Physical Wearables Collections](https://www.trendhunter.com/trends/physical-wearables-collection.md) - [NFC Chip-Embedded Vintage Clothing](https://www.trendhunter.com/trends/mntge-and-dukes-cupboard.md) - [Metaverse Apparel Collections](https://www.trendhunter.com/trends/forever-21-2.md)