# Culturally Inspired Canned Cocktails Phreshly Targets Consumers Who are Tired of Hard Seltzers By Laura McQuarrie | Published 2023-11-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/phreshly References: [finance.yahoo](https://finance.yahoo.com/news/phreshly-rtd-cocktails-target-consumers-094400173.html) & [phreshly.co](https://phreshly.co/products/the-party-pack)  The meteoric rise of ready-to-drink hard seltzers in recent years has primed consumers for a departure from the norm, igniting a demand for novel, innovative canned beverages that offer a refreshing alternative—and [Phreshly](https://www.trendhunter.com/trends/refreshing-botanical-drink) is poised to deliver just this with products that deliver "an elevated, and culturally inspired cocktail experience." Phreshly sets itself apart with [ready-to-drink premium canned cocktails](https://www.trendhunter.com/trends/canned-cocktail-brand) with 6% ABV and hand-picked ingredients from minority-owned farms. From Phreshly, drinkers can enjoy refreshingly different options like Bay Lemonade (a modern reinterpretation of a bourbon smash) and G'iddem (a freshly reimagined blueberry daiquiri,) both in stubby cans. “Seltzers are no longer cool for most adults,” Phreshly co-founder and CEO Paul Owusu said to [Food Dive](https://www.trendhunter.com/trends/alvalle-gazpacho), “We are targeting the modern-day drinker looking for better-for-you and tastier, innovation-led flavors.” ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 63% | Activity: 63% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Premium Canned Cocktails:** Phreshly taps into the demand for innovative canned beverages by offering premium cocktails with hand-picked ingredients. - **Elevated Cocktail Experience:** Phreshly delivers an elevated and culturally inspired cocktail experience with unique flavors like Bay Lemonade and G'iddem. - **Innovation-led Flavors:** Consumers are seeking better-for-you and tastier options, making Phreshly's innovation-led flavors a disruptive opportunity. ### Where This Applies - **Ready-to-drink Beverages:** The rise of ready-to-drink hard seltzers creates an opportunity for Phreshly to capture the market with their premium canned cocktails. - **Craft Cocktail Industry:** Phreshly's culturally inspired canned cocktails disrupt the craft cocktail industry by offering unique flavors and a convenient ready-to-drink format. - **Minority-owned Farming:** Phreshly's focus on hand-picked ingredients from minority-owned farms presents a disruptive opportunity for the agricultural industry. ## Related on Trend Hunter - [Refreshing Botanical Drinks](https://www.trendhunter.com/trends/refreshing-botanical-drink.md) - [Organic Cocktail-Inspired Drinks](https://www.trendhunter.com/trends/cocktailinspired-drinks.md) - [Fruit-Forward Alcoholic Beverages](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages.md) - [Refreshing RTD Cocktails](https://www.trendhunter.com/trends/stilly.md) - [Internationally Inspired Low-ABV Cocktails](https://www.trendhunter.com/trends/spirited-brands.md) - [High-ABV Premium Cocktails](https://www.trendhunter.com/trends/avenue-8.md) - [Premium Spirit Canned Cocktails](https://www.trendhunter.com/trends/premium-spirit-canned-cocktails.md) - [Ready-To-Drink Classic Cocktails](https://www.trendhunter.com/trends/readytodrink-classic-cocktails.md) - [Premium Cocktail-Style Beverages](https://www.trendhunter.com/trends/clawtails.md)