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# Toilettography
Photoworkers Use Voyeuristic Bathroom Pictures for New Calendar

By Rachel | Published 2009-06-03 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/photoworkers-toilet-calendar
References: [cyanatrendland](http://cyanatrendland.com/2009/06/02/toilets-photoshoot/) & [photoworkers.ch](http://www.photoworkers.ch/n2n/index.php)

For a new calendar for one of their clients, Photoworkers decided to venture into the bathroom.

The [bathroom calendar](https://www.trendhunter.com/trends/design-changes-everything) attacks the taboo of the bathroom, with models posed sitting on the toilet in provocative and not-so-provocative ways. The Photoworkers calendar makes a good attempt at being provocative and [attacking the taboo](https://www.trendhunter.com/trends/norms-clubhouse), though whether it's a calendar to hang on your wall is a different question.

**Implications** - Paparazzi are known for snapping shots of well-known celebrities with short skirts and without underpants, and consumers are consistently amused. Although this photography capitalizes on the scandal of a fall from grace, it also associates the clothing with a VIP touch. By incorporating scandalous glamor into a product, companies can appeal to consumers fascinated with celebrity culture.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 89% | Activity: 71% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### What's Driving This Trend

- **Provocative Calendars:** A trend towards risqué or taboo-attacking calendars, featuring unconventional models or themes.
- **Bathroom Taboo Breaking:** A trend towards breaking social taboos surrounding the bathroom through provocative or humorous marketing campaigns.
- **Voyeuristic Photography:** A trend towards photography that capitalizes on scandal or taboo, requiring consumers to confront their own morality regarding voyeurism and objectification.

### Who This Affects Most

- **Marketing and Advertising:** Disruptive innovation opportunities exist for marketing and advertising agencies to creatively break social taboos and use scandalous or voyeuristic themes to drive consumer engagement.
- **Photography and Printing:** Photography and printing companies can leverage provocative or taboo-breaking themes to create calendars and other products that appeal to consumers fascinated with celebrity culture and taboo-busting trends.
- **Fashion and Apparel:** Apparel companies can use scandalous glamor to appeal to consumers fascinated with celebrity culture and make clothing feel more exclusive or VIP-like, similar to the way paparazzi shots of celebrity wardrobe malfunctions can generate buzz.

## Related on Trend Hunter

- [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md)
- [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md)
- [Toilet Health Monitors](https://www.trendhunter.com/trends/dekoda-camera.md)
- [Lavatory Travel Guides](https://www.trendhunter.com/trends/encycloopedia.md)
- [Light-Filled Public Restrooms](https://www.trendhunter.com/trends/vivid-toilet-interior.md)
- [Illuminated Public Artful Toilets](https://www.trendhunter.com/trends/hiroo-east-park.md)
- [Branded Bathroom Guides](https://www.trendhunter.com/trends/cashmere-ultraluxe-bathroom-guide.md)
- [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md)
- [Design-Forward Toilet Campaigns](https://www.trendhunter.com/trends/design-changes-everything.md)
