# Exposing Airbrushing Excessive Before and After Pictures By lourdes sanchez bayas | Published 2008-10-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/photoshopped-and-airbrushed-celebrities-for-magazines-before-and-after-pict References: [entertainmentwise](http://www.entertainmentwise.com/photos/44889/19/celebrities-before--after-photoshop#gallery) It’s no secret that celebrities get “repackaged” for covers and spreads of major magazines such as [Vogue](https://www.trendhunter.com/trends/vogue-singapore-magazine), Elle, Vanity Fair and GQ. So, it is not uncommon to see A-List female entertainers such as Madonna, Mariah Carey, Nicole Kidman, Gwyneth Paltrow, Jessica Simpson, Tyra Banks and other superstars get [airbrushed and Photoshopped](https://www.trendhunter.com/trends/the-ordinary-x-uncommon) so it looks like they have deceptively slim waists, incredibly perfect sun tans, racks the size of nuclear warheads, absolutely [perfect hair](https://www.trendhunter.com/trends/the-no-gimmicks-campaign) and immaculate makeup and wardrobes. As we all know, fame and money do have their privileges. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 99% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Body Positivity:** Opportunity for brands to promote natural beauty and diverse body types, challenging the airbrushing industry. - **Authentic Advertising:** Brands can capitalize on the trend by showcasing real, unedited images, appealing to consumers' desire for honesty and transparency. - **Digital Editing Tools:** Increased demand for user-friendly, accessible editing tools that empower individuals to enhance their own photos without misleading others. ### Sectors Adopting This - **Fashion and Beauty:** Opportunity to redefine beauty standards and promote inclusivity through authentic representation and ethical practices. - **Digital Media:** Opportunity to create platforms and content that celebrate diverse beauty and challenge the traditional narrative perpetuated by airbrushing. - **Technology:** Opportunity to develop innovative photo editing software that promotes self-expression while discouraging harmful body image ideals. ## Related on Trend Hunter - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Reality TV Cosmetic Campaigns](https://www.trendhunter.com/trends/it-cosmetics-keep-it-real-campaign.md) - [Celebrity-Approved Tanning Services](https://www.trendhunter.com/trends/tan-on-the-run.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Spoof Cosmetics Campaigns](https://www.trendhunter.com/trends/americas-next-top-primer.md) - [Revealing Skincare Pop-Ups](https://www.trendhunter.com/trends/the-secret-ingredient-pop-up.md) - [Faux Reality Drama Campaigns](https://www.trendhunter.com/trends/primer-donnas.md)