# Pop Star Airbrushing Videos This Musical Photoshop Video Comments on Unrealistic Standards By Vasiliki Marapas | Published 2014-01-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/photoshop-videos References: [psfk](http://www.psfk.com/2014/01/airbrushing-music-video-boggie.html) & [youtube](https://www.youtube.com/watch?feature=player_embedded&v=5qrGOi41iwE) In lieu of a typical music video, Hungarian singer Csemer Bolgarka, also known as 'Boggie,' has released a [viral Photoshopped video](https://www.trendhunter.com/trends/switzerland-is-fake) to accompany her latest single 'Parfum.' Boggie bravely volunteers to be Photoshopped in real-time for the duration of the video. She begins with a fresh, makeup-free face, but she's gradually poked, prodded and double-clicked until she practically becomes a different person, singing all the while. The re-toucher works with a generous hand to clear up spots and imperfections, lighten dark circles, smooth fly-away hairs, brighten her skin tone, slim her neck and adjust her eye shape and color. The end result is a powerful commentary on how inauthentic the medias perception of beauty is. Judging by the amount of post-production that takes place before Boggie is camera-ready, it's no wonder society is inundated with [insecurities about the way we look](https://www.trendhunter.com/trends/you-are-amazing). ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 44% | Activity: 87% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Real-time Airbrushing:** The trend of real-time airbrushing in music videos provides opportunities for brands to develop innovative software or technologies that allow users to manipulate their appearance in real-time. - **Authentic Beauty:** The trend of promoting authentic beauty challenges the beauty industry to redefine beauty standards and develop inclusive products and campaigns that celebrate natural features and imperfections. - **Media Perception Critique:** The trend of using media to critique unrealistic beauty standards creates opportunities for businesses to develop thought-provoking marketing campaigns that address societal insecurities about body image. ### Sectors Adopting This - **Beauty and Cosmetics:** The beauty and cosmetics industry can innovate by creating products and services that enhance natural features, promote self-acceptance, and challenge the prevailing unrealistic beauty standards. - **Entertainment and Media:** The entertainment and media industry can explore disruptive innovation by creating music videos and visual content that challenge traditional perceptions of beauty and promote self-empowerment. - **Technology and Software:** The technology and software industry has an opportunity to develop real-time airbrushing tools or image manipulation software that empower individuals to control and appreciate their appearance in creative ways. ## Related on Trend Hunter - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Gamer-Centric Beauty Campaigns](https://www.trendhunter.com/trends/real-virtual-beauty.md) - [Empowering Skincare Campaigns](https://www.trendhunter.com/trends/skincare-campaign-1.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Effortless Skincare Campaigns](https://www.trendhunter.com/trends/deglaze-my-makeup-with-me.md) - [Bold Beauty Campaigns](https://www.trendhunter.com/trends/i-play-beauty-campaign.md) - [Video-Friendly Makeup Tools](https://www.trendhunter.com/trends/rad-camera.md) - [Digital Makeup Meeting Features](https://www.trendhunter.com/trends/google-meet-makeup-feature.md) - [Reality TV Cosmetic Campaigns](https://www.trendhunter.com/trends/it-cosmetics-keep-it-real-campaign.md)