# Photoshop Bans Britain Aims to Asterisk Airbrushing & Eliminate It in Ads Geared at Youth By Marissa Brassfield | Published 2009-08-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/photoshop-ban-britain References: [nymag](http://nymag.com/daily/fashion/2009/08/britain_wants_to_ban_airbrushi.html) & [telegraph](http://www.telegraph.co.uk/news/newstopics/politics/liberaldemocrats/5962358/Airbrushing-of-photos-should-be-banned-Liberal-Democrats-say.html) This Oil of Olay print ad image featuring Twiggy is at the center of a heated debate over a proposed Photoshop ban in Britain. Liberal Democrats there say that the practice of [image retouching](https://www.trendhunter.com/trends/authentic-skincare-campaign) is a harmful one, and they propose footnotes be added to all doctored photos that disclose that they've been edited. Moreover, Liberal Democrats also advocate a Photoshop ban in Britain for all advertising targeted at youth under the age of 16. The gallery above starts off with Twiggy's Oil of Olay ad--which only warranted attention because shortly after it was published, wrinkle-filled photos of the iconic model out shopping surfaced--and finishes up with classic blunders from [Photoshop Disasters](http://photoshopdisasters.blogspot.com/). ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 95% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Photoshop Bans:** Disruptive innovation opportunity: Companies can focus on promoting authenticity and natural beauty in their advertising campaigns instead of relying on Photoshop. - **Disclosure Footnotes:** Disruptive innovation opportunity: Brands can explore creative ways to disclose image retouching, such as utilizing augmented reality filters to show the before and after images. - **Youth-focused Advertising:** Disruptive innovation opportunity: Advertisers can develop strategies to effectively reach and engage youth without relying on unrealistic beauty standards. ### Industries Being Reshaped - **Cosmetics:** Disruptive innovation opportunity: Cosmetic companies can promote diverse representations of beauty and develop products specifically targeting natural looks. - **Fashion:** Disruptive innovation opportunity: Fashion brands can collaborate with models of all sizes and use diverse casting to challenge traditional beauty standards. - **Advertising:** Disruptive innovation opportunity: Advertising agencies can create campaigns that empower individuals and celebrate their unique qualities instead of promoting unrealistic beauty ideals. ## Related on Trend Hunter - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Age-Appropriate Skincare Campaigns](https://www.trendhunter.com/trends/thefaceof10.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Empowering Skincare Campaigns](https://www.trendhunter.com/trends/skincare-campaign-1.md) - [Syringe-Based Billboards](https://www.trendhunter.com/trends/injectable-billboard.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Authentic Skincare Campaigns](https://www.trendhunter.com/trends/authentic-skincare-campaign.md)