# Diverse Shopper Portraits These Photos of Shoppers Were Captured In a Bristol Mall By Rahul Kalvapalle | Published 2014-10-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/photos-of-shoppers References: [featureshoot](http://www.featureshoot.com/2014/10/shoppers-captures-the-diverse-characters-found-in-a-bristol-mall/) & [matthewmurray](http://www.matthewmurray.co.uk/) 'Shoppers' is an appropriately-named photo series, captured by London-based photographer Matthew Murray, that consists of photos of shoppers in the Bristol's Galleries Shopping Mall. Murray set up a [temporary studio in the mall](https://www.trendhunter.com/trends/unbounded-sanctuary) and invited the most intriguing characters in the mall to pose for [brief portrait sessions](https://www.trendhunter.com/trends/still-life-1). Murray then asked his subjects for a brief explanation of their trip to the mall, unearthing in the process both everyday mundane responses as well as unexpected gems. These photos of shoppers ably put together a portrait of [capitalist culture](https://www.trendhunter.com/trends/meet-me-themall) that is at once problematic and sympathetic. Some of the subjects enter the mall to find a specific object that is indispensable to their daily lives. Others rather use the mall as a distraction from their daily lives. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 14% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Consumer Behavior Insights:** This trend shows the potential to gain valuable insights into consumer behavior by studying their shopping habits and motivations. - **Storytelling Through Photography:** This trend highlights the power of visual storytelling in capturing the essence of people's experiences and emotions. - **Understanding Everyday Interactions:** This trend reveals the importance of understanding the everyday interactions and behaviors of individuals in retail environments. ### Industries Being Reshaped - **Retail:** This industry can benefit from understanding consumer behavior to create more targeted marketing strategies and improve the shopping experience. - **Photography:** This industry can explore the use of visual storytelling techniques to capture authentic and compelling narratives. - **Market Research:** This industry can leverage insights from studying everyday interactions to inform product development and customer satisfaction strategies. ## Related on Trend Hunter - [Consumer-Inspired Store Mannequins](https://www.trendhunter.com/trends/london-store-mannequins.md) - [Zen-Like Shopping Malls](https://www.trendhunter.com/trends/zenlike-shopping-mall.md) - [Local Shop Portrait Campaigns](https://www.trendhunter.com/trends/bosses-campaign.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [Hybrid Gallery Shops](https://www.trendhunter.com/trends/apoc-london.md) - [Offline Shopping Campaigns](https://www.trendhunter.com/trends/shop-offline.md) - [Digital Mall Product Directories](https://www.trendhunter.com/trends/westland-mall.md) - [Sculptural Mall Dreamscape](https://www.trendhunter.com/trends/unbounded-sanctuary.md) - [Instant Product Photography](https://www.trendhunter.com/trends/shots-maker.md)