# Sport-Infused Urban Editorials ‘Sam’ Captures Urban Looks for ‘IDOLLOOKS’ By Anne Booth | Published 2013-10-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/photos-of-sam References: [behance.net](http://www.behance.net/gallery/Sam-IDOLLOOKS/11042701) & [olemartinhalvorsen.no](http://www.olemartinhalvorsen.no) These urban editorial looks capture photos of ‘Sam’ as he explores buildings and alleyways. The photos have him wearing [winged sneakers](https://www.trendhunter.com/trends/run-city) that fit the vibe of the photo shoot, as the looks are sporty but also have a high-fashion appeal to them as well. The photos of ‘Sam’ show the male model dabble in [black fall jackets](https://www.trendhunter.com/trends/knys-fall-2025), folded up over his mouth. In one photo, he sits in front of a door frame covered in graffiti. With dark hair and dark eyebrows, the model’s features really stand out within the [black and white photography shots](https://www.trendhunter.com/trends/jiyongkim-fw25). The model also leans on the edges of the city, with circular glasses on, the camera angle looking up at his chiseled face. Overall the photos of ‘Sam’ capture a great city vibe in both black and white and colored photos, using the cityscape in order to show the clothes off. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 69% | Activity: 28% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Urban Sportswear Fashion:** Opportunity for fashion brands to incorporate sportswear elements into urban fashion for a high-fashion appeal. - **Black and White Photography:** Opportunity for photographers to experiment with black and white photography to capture a city vibe in editorial shoots. - **City-inspired Editorial Shoots:** Opportunity for fashion brands and photographers to showcase their creativity in capturing urban aesthetics and streetwear-inspired looks. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore incorporating sportswear elements into their urban fashion lines. - **Photography:** Photographers can experiment with black and white photography to capture a city vibe in editorial shoots. - **Advertising:** Advertising agencies can tap into the trend of city-inspired editorial shoots to create visual content for brands. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Urban Technical Capsules](https://www.trendhunter.com/trends/champion-black-edition-fw25.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Festive Lifestyle Streetwear Capsules](https://www.trendhunter.com/trends/autonomy-collection-3.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md)