# Cocktail Photography Campaigns Sauza's Pitcher Perfect Picture Shares How to Take Photos of Drinks By Laura McQuarrie | Published 2015-07-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/photos-of-drinks References: [thespiritsbusiness](http://www.thespiritsbusiness.com/2015/07/social-media-survey-results-inspire-sauza-campaign/) & [twitter](https://twitter.com/Sauza/status/623536683783335939) As part of its research on drinkers who are active on social media, [Beam Suntory's](https://www.trendhunter.com/trends/que-viva-el-mariachi) Sauza brand found out that more than half of [America's](https://www.trendhunter.com/trends/the-protein-commuter) cocktail drinkers are active on social media and love to take photos of drinks. Wanting to help consumers brush up on their photo-taking skills, Sauza created the 'Pitcher Perfect Picture' campaign, led by advice from lifestyle photographer Michelle Yam. Yam's tips are being shared on the brand's [Instagram](https://www.trendhunter.com/trends/winery-experience) account, revealing tips and tricks that the average consumer can put to use when it comes to angles, lighting, filters and color coordination. In order to start a dialogue, the brand is encouraging social media users to add their voice to the campaign by tagging photos with #SauzaPitcherPics. Now that there is a huge shift in the way consumers are sharing experiences with friends, family and followers, many brands want to make sure that product cameos in photos are truly picture perfect. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 29% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Social Media Drink Photography:** Opportunities for brands to capitalize on the trend of consumers taking photos of drinks for social media by offering tips, tricks, and tools. - **Personal Branding Through Photography:** The rise of social media drink photography opens up opportunities for individuals to develop their personal brands through curated drink photos. - **Interactive Social Media Campaigns:** Brands can engage consumers by encouraging them to participate in interactive social media campaigns centered around photography. ### Where This Applies - **Alcoholic Beverages:** Alcoholic beverage brands can leverage the trend of social media drink photography to promote their products and create brand awareness. - **Photography Services:** Photography service providers can offer specialized workshops or resources to help consumers improve their drink photography skills. - **Social Media Marketing:** Social media marketing agencies can assist brands in creating engaging and impactful campaigns that involve social media drink photography. ## Related on Trend Hunter - [Non-Invasive Digital Alcohol Campaigns](https://www.trendhunter.com/trends/jameson.md) - [AI-Created Campaign Images](https://www.trendhunter.com/trends/martini.md) - [Sun-Lit Anniversary Campaigns](https://www.trendhunter.com/trends/corona-100-years.md) - [Eclipse-Inspired Beer Campaigns](https://www.trendhunter.com/trends/lime-light-campaign.md) - [Tequila-Branded Pandemic Campaigns](https://www.trendhunter.com/trends/thecaz100-campaign.md) - [Boldly Creative Tequila Campaigns](https://www.trendhunter.com/trends/bold-spirits-rise-campaign.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Branded Cocktail Connoisseur Recipes](https://www.trendhunter.com/trends/summer-cocktail-1.md) - [Provocative Tequila Campaigns](https://www.trendhunter.com/trends/censored-truth.md)