# Best Friend Photography Kathy Shorr Takes Photos of Best Friends for Her Latest Series By Vasiliki Marapas | Published 2015-01-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/photos-of-best-friends References: [featureshoot](http://www.featureshoot.com/2015/01/fascinating-portraits-bffs-best-friends-forever-taken-streets-nyc/) & [kathyshorr](http://www.kathyshorr.com/) New York-based photographer Kathy Shorr's latest series, a project which captures photos of best friends, started off kind of by accident. By chance, Shorr photographed a pair of good friends and noticed how similar they looked as they posed alongside each other. She immediately became nostalgic, remembering the powerful friendships she had in her youth and young adulthood. With 'BFF,' Shorr wanted to represent the time in a young woman's life where her best friend is less like a friend, and more like an extension of herself. Shorr approached girls in the New York City area over a period of two years, noting that it was easy to identify pairs of best friends once she started looking for them. The girls would adopt each other's hair, makeup and clothing style, mirroring each other in their appearance and mannerisms. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 71% | Activity: 41% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Best Friend Photography:** The trend of capturing best friend relationships in photography creates opportunities for new and unique photo shoots and experiences for customers. - **Friendship Experiences:** Creating memorable experiences for groups of friends can become a trend in travel, hospitality and event industries. - **BFF Marketing:** Marketing campaigns that target best friends as a unit can be a new way for companies to promote their products or services to this demographic. ### Sectors Adopting This - **Photography:** This trend provides new opportunities for photographers to create customized photo shoots and packages for best friends. - **Travel and Hospitality:** Hotels, restaurants, and resorts can market themselves as destinations for best friend getaways and offer packages and activities tailored specifically towards groups of friends. - **Marketing and Advertising:** Brands can utilize the BFF concept in their marketing campaigns to promote products that appeal to best friends, creating a unique and targeted approach to advertising. ## Related on Trend Hunter - [Friendship-Celebrating Doll Duos](https://www.trendhunter.com/trends/role-model-series.md) - [Best-Friend Social Media Features](https://www.trendhunter.com/trends/noteit-bff.md) - [Bond-Building Fondue Experiences](https://www.trendhunter.com/trends/the-best-fondue-friends-forever.md) - [Photography Project Series](https://www.trendhunter.com/trends/still-life-1.md) - [Friendship-Celebrating Doll Brands](https://www.trendhunter.com/trends/hey-bestie.md) - [Personal Nostalgic Photo Books](https://www.trendhunter.com/trends/holy-ohio.md) - [Standalone Friend-Finding Apps](https://www.trendhunter.com/trends/bumble-for-friends.md) - [Timeless Photo Books](https://www.trendhunter.com/trends/photos-by-artkive.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md)