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# Photography Lighting Series
Sebastian Petrovski's 'Perception is Reality' is a Study of Light

By Meghan Young | Published 2014-08-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/photography-lighting
References: [designtaxi](http://designtaxi.com/news/368238/Portraits-Taken-In-Different-Lighting-Reveal-Striking-Differences) & [behance.net](https://www.behance.net/gallery/5496539/Perception-is-Reality)

Perception is Reality is a series that compares different photography lighting. By doing so, it shows how drastic a makeover a person can go from bright natural lighting to dimmer manmade illumination. Clearly, the former wins out every time. It makes each model look radiant and youthful while the [darker portraits](https://www.trendhunter.com/trends/ai-powered-portrait-studio) age them quite significantly.

Through the latter use of photography lighting, flaws stand out all the more. Although Melbourne-based photographer Sebastian Petrovski might be teaching people the best ways to [snap a selfie](https://www.trendhunter.com/trends/persona-ai), he also shows people that the 'perception of reality' really is dependent on a variety of factors. Photography lighting brings attention to one of these factors. He asks, "If I cannot prove (without doubt) whether what I perceive is real then how can I be certain if I am perceiving at all?"

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 100% | Activity: 97% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Photography Lighting:** Disruptive innovation opportunities include developing advanced lighting techniques for photography to enhance the perception of reality in images.
- **Natural Lighting:** Disruptive innovation opportunities lie in creating technologies or techniques that replicate the benefits of bright natural lighting in indoor settings for photography and other industries.
- **Manmade Illumination:** Disruptive innovation opportunities can be found by improving manmade illumination techniques to achieve results that rival bright natural lighting for photography and other applications.

### Who This Affects Most

- **Photography:** Disruptive innovation opportunities exist in developing new lighting technologies, techniques, and equipment for photography to create stunning and realistic images.
- **Selfie Technology:** Disruptive innovation opportunities can be explored in the field of selfie technology by integrating advanced lighting solutions that enhance the perceived quality of selfies and self-portraits.
- **Interior Design:** Disruptive innovation opportunities in interior design include designing and implementing lighting solutions that replicate the effects of natural lighting to create visually appealing and immersive environments.

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