# Snapshot Business Charts This Photography Industry Infographic Tells an Ever-Changing Story By Courtney Scharf | Published 2012-06-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/photography-industry-infograph References: [visual.ly](http://visual.ly/snapshot-photography-industry) & [hightable](https://www.hightable.com/infographic/43902?utm_campaign=photoindustryinfo&utm_source=visually&utm_medium=socialmedia) This 'Photography Industry' infographic details the changing sphere of capturing images. Recently undergoing some major alterations, this is a business under major construction. Heavily influenced by the recent surge in [mobile photographic technology](https://www.trendhunter.com/trends/shiftcam-lensultra-explorer-series), the industry is feeling somewhat devastating which is reflected by this chart. The graph, which mentions [Kodak's](https://www.trendhunter.com/trends/photographer-edition-smartphone) recent file for bankruptcy, paints a somewhat dire picture for the future of this industry. Point-and-shoots are being dramatically outnumbered by smartphones, and it may be accurate to say that these models are a dying breed. Though telling a somewhat sad story, the infographic itself is quite attractive and actually references the [lo-fi style](https://www.trendhunter.com/trends/hipstamatic) which dominates smartphone captures today. The chart details a fairly short history of the camera, but is quite comprehensive in telling the story of photography. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 61% | Activity: 92% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Mobile Photography:** The surge in mobile photographic technology is causing major alteration in the photography industry, creating disruptive innovation opportunities for companies offering mobile camera accessories and software. - **Smartphone Camera Dominance:** As point-and-shoots are being outnumbered by smartphones, there's an opportunity for camera companies to collaborate with smartphone manufacturers to enhance camera features and differentiate from competitors. - **Lo-fi Photography:** The rise of lo-fi style dominating smartphone captures creates an opportunity for companies offering specialized image filters and effects that enhance and personalize mobile photography experiences. ### Industries Being Reshaped - **Mobile Accessories:** The surge in mobile photography presents an opportunity for companies offering mobile camera accessories like clip-on lenses and tripod mounts. - **Smartphones:** Smartphone manufacturers have an opportunity to enhance their camera features and differentiate from competitors as camera technology becomes an increasingly important factor for consumers when choosing a smartphone. - **Software:** Companies offering specialized image filters and effects that enhance and personalize mobile photography experiences have a major growth opportunity with the rise of lo-fi style in smartphone captures. ## Related on Trend Hunter - [Photography-Centric Smartphones](https://www.trendhunter.com/trends/ax-phone.md) - [Modular Point-and-Shoot Cameras](https://www.trendhunter.com/trends/modular-camera.md) - [Reusable Disposable Cameras](https://www.trendhunter.com/trends/flashback.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Redefining Screen-Free Cameras](https://www.trendhunter.com/trends/camp-snap.md) - [Photo Editing Mobile Expansions](https://www.trendhunter.com/trends/capture-one.md) - [Vintage Imaging Kits](https://www.trendhunter.com/trends/pgytech-retrova.md) - [Modern Photographer Organization Platforms](https://www.trendhunter.com/trends/picflow-platform.md) - [Translucent Pocket Cameras](https://www.trendhunter.com/trends/clearcam.md)