# Eatery Photography Events CHOP5 Salad Kitchen Launched a Photo-Taking Event for Influencers By Laura McQuarrie | Published 2017-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/photography-event References: [trndmonitor](https://trndmonitor.com/industry-news-chop5-salad-kitchen-turns-restaurant-into-haven-for-social-media-mavens/) & [facebook](https://www.facebook.com/chopsalads/) The CHOP5 Salad Kitchen recently launched a photography event called the 'CHOP5 Salad Kitchen’s Dine, Blog & Shoot,' which introduced local influencers to its photogenic menu of salads, bowls and wraps. The social media-focused event was led by a local creative director and gave attendees the chance to improve their [photography skills](https://www.trendhunter.com/trends/joycapture) with a focus on the eatery's better-for-you food menu. Aiming to connect with young, influential digital consumers, many restaurants, cafes and CPG brands are launching photography kits, in-house studio stations and external workshop events as a means of expanding their social reach, while also helping consumers level up their photo-taking skills. Other examples of [Instagram](https://www.trendhunter.com/trends/winery-experience)-focused food and beverage photo workshops that have been launched include gin brand Beefeater's 'Beefeater Stills' and [Haagen-Dazs](https://www.trendhunter.com/trends/hagendazs-dark-cherry-truffle-collection)' 'My Extraordinary Life' pop-up. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 38% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Social Media-focused Food Photography Events:** Restaurants, cafes, and CPG brands are launching photography events and workshops to cater to young digital consumers and expand their social reach. - **Photography Kits and Studio Stations:** Many food and beverage brands are providing photography kits and in-house studio stations to help consumers improve their photo-taking skills and promote their products on social media. - **Instagram-focused Food and Beverage Photo Workshops:** Various brands, such as Beefeater and Haagen-Dazs, have launched Instagram-focused workshops to engage users and create buzz around their products. ### Industries Being Reshaped - **Food & Beverage Industry:** Restaurants, cafes, and CPG brands in the food and beverage industry can leverage photography events and workshops to connect with digital consumers and enhance their social media presence. - **Photography Equipment Industry:** The demand for photography kits and in-house studio stations is expected to rise as more food and beverage brands seek to provide consumers with tools to enhance their photo-taking skills. - **Social Media Marketing Industry:** The rise of Instagram-focused food and beverage photo workshops presents opportunities for social media marketing agencies to collaborate with brands and create engaging content that resonates with digital consumers. ## Related on Trend Hunter - [Vintage Camera Experiences](https://www.trendhunter.com/trends/nikons-vintage-popup-diner.md) - [Colorful Kitchen Pop-Ups](https://www.trendhunter.com/trends/colorful-kitchen-popup.md) - [Photographic Winery Experiences](https://www.trendhunter.com/trends/winery-experience.md) - [Influencer-Inspired In-Car Dashboards](https://www.trendhunter.com/trends/dashboard-kitchen.md) - [Social Media Salad Promotions](https://www.trendhunter.com/trends/double-chopped-salads.md) - [Menu Discovery Challenges](https://www.trendhunter.com/trends/feel-good-foodie-challenge.md) - [Nutrition-Forward Treat Shop Pop-Ups](https://www.trendhunter.com/trends/treat-shoppe.md) - [Pop-Up Test Kitchens](https://www.trendhunter.com/trends/pop-up-test-kitchen.md) - [Culinary Skincare Fusion](https://www.trendhunter.com/trends/sweet-fire-cafe-x-la-mer.md)