# Photographic Illusions Michael Kai's ‘This Side Up' Collection By Pearl | Published 2008-11-01 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/photographic-illusions-michael-kais-this-side-up-collection References: [lifelounge](http://www.lifelounge.com/This-side-up-by-photo-illusionist-_-Michael-Kai.aspx) & [miphotodesign](http://www.miphotodesign.com/) Michael Kai’s photographic collection, entitled ‘This Side Up,’ look normal at first glance. Look again and you’ll see that he has cleverly tweaked the pictures to disorient the viewer. The pictures makes you wonder if you’re looking at them the right way around. The photographer said, this “body of work is about [optical illusion](https://www.trendhunter.com/trends/hooptical) and the manipulated perception of space.” The German-born, but Australian-based photographer was the 2008 winner of the [First International Photographic Art Prize](https://www.trendhunter.com/trends/first-answer) “[Arte Laguna](https://www.trendhunter.com/trends/riflessi)”. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 83% | Activity: 52% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### Key Themes Behind This Trend - **Optical Illusion Art:** Creating artwork that utilizes optical illusions to disorient and intrigue viewers presents disruptive innovation opportunities for the art and design industry. - **Perception Manipulation:** Developing tools and technologies that manipulate human perception could have far-reaching innovative opportunities for industries such as advertising, entertainment, and even healthcare. - **Interactive Photography:** Incorporating technology and interactive elements into photography creates new possibilities for engagement and storytelling in industries such as publishing and digital media. ### Where This Applies - **Art and Design:** Innovating with optical illusions in art and design can open up new creative avenues and potentially attract a larger audience. - **Advertising:** Manipulating human perception can disrupt traditional advertising methods, leading to more effective and targeted marketing strategies. - **Publishing/digital Media:** Interactive photography can add a new level of engagement and storytelling to these industries, providing potential disruptive innovation opportunities. ## Related on Trend Hunter - [Blurry Abstract Photography Exhibits](https://www.trendhunter.com/trends/optical-allusion.md) - [Dynamic Moving-Illusion Furniture](https://www.trendhunter.com/trends/moving-furniture.md) - [Kinetic Optical Illusion Puzzles](https://www.trendhunter.com/trends/the-woodflow.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Glass Surfaced Furniture Series](https://www.trendhunter.com/trends/illusion-collection.md) - [Optical Illusion Replica Artworks](https://www.trendhunter.com/trends/liberty-science-center.md) - [Optical Illusion Mirrors](https://www.trendhunter.com/trends/hooptical.md) - [Dynamic Structural Mirror Designs](https://www.trendhunter.com/trends/zigzag-collection.md) - [Geometric Sculpture Boxes](https://www.trendhunter.com/trends/illusion-box.md)