# Enigmatic Factory Editorials The Interview August 2014 Issue Stars Photographer Peter Lindbergh By M | Published 2014-07-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/photographer-peter-lindbergh References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/07/the-factory-steffy-argelich-by-peter-lindbergh-for-interview-august-2014-editorial.html) & [interviewmagazine](http://www.interviewmagazine.com/) For the August 2014 issue of Interview Magazine photographer Peter Lindbergh captured the brooding look of several models as they hung out in the dark corners of an abandoned factory. The industrial look of the shoot is beautifully complemented with a [black and white color scheme](https://www.trendhunter.com/trends/jiyongkim-fw25). Lindbergh photographed various [edgy-looking male and female models](https://www.trendhunter.com/trends/songs-of-siren) dressed up in fur coats, crop tops, high heels and fancy cocktail party outfits as they hung out inside an old warehouse. The factory location is very reminiscent of Andy Warhol's Studio 54 days when the famous pop artist would host outlandishly exclusive parties inside an abandoned warehouse. The industrial and mysterious look of the images is visually striking and alluring to the viewer who wonders what event this cluster of beautiful-looking people is off to. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 46% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Industrial Aesthetic:** Disruptive innovation opportunity: Create a line of fashion or home decor that incorporates the industrial aesthetic. - **Abandoned Spaces:** Disruptive innovation opportunity: Develop a business that repurposes and revitalizes abandoned spaces for unique events or functions. - **Alternative Fashion:** Disruptive innovation opportunity: Launch a clothing brand that focuses on edgy and unconventional styles. ### Where This Applies - **Fashion Photography:** Disruptive innovation opportunity: Introduce innovative photography techniques and styles to redefine fashion photography. - **Event Planning:** Disruptive innovation opportunity: Create a new approach to event planning that incorporates unconventional venues and themes. - **Fashion and Design:** Disruptive innovation opportunity: Combine the fields of fashion and design to create unique pieces inspired by industrial aesthetics. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [AI-Powered Fashion Photography Platforms](https://www.trendhunter.com/trends/betterstudio.md)