# Upside-Down Chinatown Editorials Photographer Martin Tremblay Stuns with Upside-Down Photos By Kristina Marković | Published 2014-02-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/photographer-martin-tremblay References: [behance.net](http://www.behance.net/lepinch) & [lepinch](http://lepinch.com/) Canadian photographer Martin Tremblay shot a series entitled 'Fortune Cookie' in Germany's Shon! magazine. The Fortune Cookie photo series features high-fashion dressed models posing upside-down around Chinatown. In the entire series, the models nonchalantly pose with various Asian foods and objects. The unique mind-bending photographs are vibrantly captured and feature killer couture fashions. The Canadian photographer is known for taking a unique approach to photography and high-fashion editorials. Montreal-based photographer Martin Tremblay brilliantly adds a twist to the usual high-fashion Chinatown editorial magazine shoot. The most memorable photograph from the series is the photo of the topsy-turvy model holding a colorful Asian snack with a completely straight face upside-down. The [photographic illusion](https://www.trendhunter.com/trends/ripples-collection) is trippy but amazingly beautiful. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 91% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Mind-bending Photography:** There is an opportunity for photographers to explore innovative and unique approaches to capturing images. - **Fashion Editorial Twist:** Fashion magazines can consider incorporating unconventional and eye-catching concepts into their editorial shoots. - **Asian Fusion Inspirations:** Industries related to fashion, food, and design can draw inspiration from blending diverse cultural elements. ### Sectors Adopting This - **Photography:** Photographers can find disruptive innovation opportunities by exploring unconventional techniques and concepts. - **Fashion:** The fashion industry can disrupt traditional editorial shoots by incorporating unique and unexpected twists. - **Food and Design:** Industries related to food and design can innovate by blending cultural influences and creating diverse and unique products. ## Related on Trend Hunter - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Charitable Photography Exhibitions](https://www.trendhunter.com/trends/hong-kongmorning.md) - [Warped Georgian Townhouse Installations](https://www.trendhunter.com/trends/a-week-at-the-knees.md) - [Functional Gingerbread Cameras](https://www.trendhunter.com/trends/gingerbread-camera.md) - [Warped Dynamic New-Gen Eyewear](https://www.trendhunter.com/trends/vern-morph-and-form.md) - [Unexpectedly-Amusing Treats](https://www.trendhunter.com/trends/liquid-death-misfortune-cookies.md) - [Chinese Restaurant-Branded Fashion Lines](https://www.trendhunter.com/trends/mr-chow1.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Upside Down Ice Creams](https://www.trendhunter.com/trends/vice-versa.md)