# Bubble Gum Bouffants Photographer Mario Testino Gets a Tad Racy in his Recent Work By Kamal Musharbash | Published 2011-02-23 | Updated 2011-02-25 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/photographer-mario-testino References: [shockblast.net](http://www.shockblast.net/mario-testino-2/) & [mariotestino](http://www.mariotestino.com) World-renowned [fashion photographer](https://www.trendhunter.com/trends/alessandro-micheles) Mario Testino has done it again with the latest photo shoot in his ever-growing portfolio. From [barely clothed, fur-clad models](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) to the classically beautiful black-and-white shoots, shoots by Testino have made him internationally acclaimed. The pictures could be viewed as taboo by the conventional crowd, but what's the fun in photography if it's not creating some buzz? Unlike the generic photographer, Mario Testino has made a name for himself for his unorthodox approach to capturing the sizzle in fashion. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 95% | Activity: 83% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Unconventional Fashion Photography:** There is potential for disrupting the traditional fashion photography industry by focusing on unconventional and provocative themes like those employed by Testino. - **Taboo Fashion Shoots:** Photographers could explore more taboo themes like Testino did in his Bubble Gum Bouffants shoot to create a unique niche in the fashion industry. - **Creating Buzz with Fashion Photography:** Fashion photographers could increase engagement and demand by capturing unconventional and controversial images that generate buzz. ### Sectors Adopting This - **Fashion Photography:** Testino's provocative photography highlights an opportunity for innovation in the fashion photography industry to break free from bland, traditional methods. - **Fashion and Beauty:** Fashion and beauty brands can potentially benefit from incorporating more unconventional and provocative themes in their ad campaigns to generate buzz and increase demand. - **Art and Media:** Testino’s work blurs the line between art and media, showing how the two industries can work together to create controversial and thought-provoking content. ## Related on Trend Hunter - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Photographer-Collab Card Games](https://www.trendhunter.com/trends/artiste-series.md) - [Pop Art Legend-Honoring Dolls](https://www.trendhunter.com/trends/keiichi-tanaami-1.md) - [Archive-Inspired Retro Luxe Fashion](https://www.trendhunter.com/trends/tattoo-collection.md)