# Playfully Unconventional Photography Photographer Charlotte Rutherford Doesn't Play by the Rules By Vasiliki Marapas | Published 2015-02-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/photographer-charlotte-rutherford References: [itsnicethat](http://www.itsnicethat.com/articles/charlotte-rutherford) & [charlotterutherford](http://www.charlotterutherford.com/) Photographer Charlotte Rutherford has built an impressive body of work, having shot for the likes of Vice and Tank magazine over the course of her incredible career. Rutherford's images are absurdly fun, filled with [wit and whimsy](https://www.trendhunter.com/trends/colorama) and 1980s influence. Speaking of influence, Rutherford counts David LaChapelle and Pierre et Gilles as two of her biggest, noting that they disregarded [conventional photography rules](https://www.trendhunter.com/trends/dove-reimagine-beauty) in their work, and thus, paved the way for her to do the same. One glance at Rutherford's photography is all you need to understand that conventionality is not something she considers too much. Her work is [playful in a way](https://www.trendhunter.com/trends/the-shape-of-play) that only someone who has complete indifference of the rules could create. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 74% | Activity: 11% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Absurdly Fun Photography:** Disruptive innovation opportunity: Embrace unconventional photography techniques and inject wit and whimsy into images for a unique and engaging visual experience. - **Influence From the 1980s:** Disruptive innovation opportunity: Incorporate elements from the 1980s into photography to create a nostalgic and visually striking aesthetic that stands out from mainstream trends. - **Rule-breaking Photography:** Disruptive innovation opportunity: Challenge conventional photography rules to create unconventional and unexpected compositions that captivate viewers and push the boundaries of the medium. ### Sectors Adopting This - **Fashion Photography:** Disruptive innovation opportunity: Introduce playful and unconventional approaches to fashion photography that break the traditional norms and capture attention in a saturated industry. - **Magazine Publishing:** Disruptive innovation opportunity: Embrace unconventional and whimsical photography styles in magazine publications to differentiate from competitors and attract a younger, more playful audience. - **Art and Fine Art Photography:** Disruptive innovation opportunity: Explore rule-breaking and unconventional techniques in art and fine art photography to create visually striking and thought-provoking pieces that challenge traditional notions of the medium. ## Related on Trend Hunter - [Chic Norm-Challenging Furniture](https://www.trendhunter.com/trends/wiggle-collection.md) - [Celebratory Odd Designs](https://www.trendhunter.com/trends/ridiculous-design.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Skateboard-Themed Photography Books](https://www.trendhunter.com/trends/rabbit-hole-1.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md) - [Whimsical Childlike Furniture Series](https://www.trendhunter.com/trends/the-eternal-child.md) - [Whimsically Designed Hotel Interiors](https://www.trendhunter.com/trends/cowley-manor-experimental.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Ultra-Colorful Design Studios](https://www.trendhunter.com/trends/whimsical-studio.md)