# Photography Lab Pop-Ups Polaroid's Pop-Up Shows Off Smartphone Photos and the Polaroid Lab By Laura McQuarrie | Published 2019-11-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/photograhy-lab References: [campaignlive](https://www.campaignlive.co.uk/article/polaroid-photo-lab-seeks-generate-campaign-images/1664092) In Paris and New York, Polaroid is setting up [photography labs](https://www.trendhunter.com/trends/frames-booth) to share inspiring images with the local communities and promote its [Polaroid Lab](https://www.trendhunter.com/trends/for-the-rebel-rebels), which creates [physical prints from digital photos](https://www.trendhunter.com/trends/fujifilm-instax-mini-link-3). At the pop-ups, Polaroid will be giving people the chance to choose a favorite image on their phone, develop it in the lab and walk away with a printed version of the photo. In Paris, visitors will have the opportunity to see their favorite photos of the city added to an in-store installation by isng the #PolaroidLabParis tag on social media. In New York, the pop-up also will be showing content via on-site screens and offering interactions with professional photographers, workshops and products for people to get familiar with. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 95% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Labs:** There's an opportunity to create temporary interactive labs that promote a product or brand while offering a unique, immersive experience. - **Smartphone Photo Printing:** The trend towards mobile photography presents an opportunity for companies to introduce innovative portable printing solutions. - **Interactive In-store Installations:** In-store installations that invite customer participation and user-generated content can help promote a brand or product and create a memorable experience. ### Sectors Adopting This - **Photography:** Photography companies can explore new products and marketing strategies that harness the power and convenience of mobile devices and social media. - **Retail:** Retail businesses can utilize pop-up labs and interactive installations to create buzz around their products and foster customer engagement. - **Technology:** Mobile printing solutions and social media integration allow for innovative product offerings and new revenue streams for technology companies. ## Related on Trend Hunter - [Vintage Camera Experiences](https://www.trendhunter.com/trends/nikons-vintage-popup-diner.md) - [Luxe Parisian-Inspired Pop-Ups](https://www.trendhunter.com/trends/longchamp-x-constantin-riant.md) - [Viral Collectible Toy Pop-Ups](https://www.trendhunter.com/trends/popup-in-singapore.md) - [Empowering Skin Pop-Ups](https://www.trendhunter.com/trends/positivity-lab.md) - [Inspiring Multi-Shop Pop-Ups](https://www.trendhunter.com/trends/possibility-place.md) - [Album-Centric Pop-Ups](https://www.trendhunter.com/trends/bandlab-x-d4vd.md) - [Experimental Design Pop-Ups](https://www.trendhunter.com/trends/space10-launched.md) - [Unique TV Series Pop-Ups](https://www.trendhunter.com/trends/lillet-x-emily-in-paris.md) - [Nostalgic Camera Designs](https://www.trendhunter.com/trends/polaroid-now1.md)