# Simplistic Photo-Editing Apps The Litely Photography App Brings Editing Back to Basics By M | Published 2014-05-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/photoediting References: [engadget](http://www.engadget.com/2014/05/08/litely-ios-hands-on/) & [lite.ly](http://lite.ly/) Everyone knows that the best pictures are the ones that look like they didn't have any photo-editing done to them whatsoever. That's where the Litely app comes in, this photo-editing app uses simple color and lighting filters to improve images and boost their natural beauty. Sometimes photo-editing apps over-saturate images leaving them with an over-done and a highly obvious editing feel. Photographer Cole Rise -- the man that created the [Sutro](https://www.trendhunter.com/trends/sutro), [Sierra](https://www.trendhunter.com/trends/ghostwriter-agent) and Hudson Instagram filters -- created the Litely app as a subtle [photo-editing app for smartphone photos](https://www.trendhunter.com/trends/adobe-photoshop-app-for-iphone). The app combines Lightroom, Aperture and Photoshop as tools users can use to slightly enhance their photos at the pixel-level. When your photos are beautifully and elegantly edited, no one will be able to tell that that they weren't naturally taken. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 56% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Simplistic Photo Editing:** The trend of using minimalist and subtle photo-editing techniques to enhance images while maintaining their natural beauty. - **Subtle Filters:** The trend of using filters that subtly enhance color and lighting in photos without making them appear over-edited. - **Pixel-level Editing:** The trend of using advanced tools that allow users to make precise edits to their photos at the pixel-level. ### Who This Affects Most - **Photography:** There is an opportunity for photo-editing apps to disrupt the photography industry by offering simple yet powerful tools for enhancing images. - **Smartphone:** Smartphone manufacturers and app developers can capitalize on the trend of simplistic photo-editing by offering built-in photo-editing features or partnering with popular photo-editing apps. - **Software:** Developers of photo-editing software can incorporate pixel-level editing tools into their applications to meet the demand for precise image enhancements. ## Related on Trend Hunter - [Raw Mobile Photo Apps](https://www.trendhunter.com/trends/process-zero.md) - [Photographer-Inspired Photo Apps](https://www.trendhunter.com/trends/the-leica-lux-app.md) - [Photo Editing Apps](https://www.trendhunter.com/trends/binsoo.md) - [AI Photo Enhancers](https://www.trendhunter.com/trends/filtr.md) - [Mobile Editing Tools](https://www.trendhunter.com/trends/mattebox.md) - [Camera-Branded Photography Apps](https://www.trendhunter.com/trends/leica-lux-app.md) - [Real Time Film Filters](https://www.trendhunter.com/trends/vsco-capture.md) - [Simplified Photo Editing Tools](https://www.trendhunter.com/trends/magic-image.md) - [AI-Powered Photo Editing Tools](https://www.trendhunter.com/trends/aipowered-photo.md)