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# Water Purifying Pads
The Floating Photochemical Water Treatment Breaks Down Unhealthy Contaminants

By Alyson Wyers | Published 2014-09-19 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/photochemical-water-treatment
References: [fastcoexist](http://www.fastcoexist.com/3035501/these-nanotech-lilypads-clean-water-just-by-floating-in-it) & [securingwaterforfood.org](http://www.securingwaterforfood.org/puralytics)

While these nanotech lilypads might look like a floating makeup removal pad, the Puralytics LilyPad project is actually a photochemical water treatment product.

Just by floating in water, the solar-powered purifiers can slowly clean entire ponds and decrease [water pollution levels](https://www.trendhunter.com/trends/robot-dispenser). One meter in diameter, the devices were made to address agricultural issues in Mexico. In some areas, Mexican farmers rely on surface water sources like streams to irrigate their crops, which often contain contaminants like E. Coli or [pesticides](https://www.trendhunter.com/trends/cadre-bio-fresher). This poses hazards not just to the farmers, but to those who consume their crops. This photochemical water treatment helps by addressing a range of potential contaminants with one system.

The plastic and nanotech-coated mesh LilyPad, therefore, provides farmers with a clean water source.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 69% | Activity: 84% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Nanotech Water Treatment:** The use of nanotech technology in water treatment systems can provide an effective solution for addressing contaminants and improving water quality.
- **Solar-powered Purifiers:** The integration of solar power in water purification devices offers a sustainable and energy-efficient approach to clean water solutions.
- **Floating Water Treatment:** The development of floating water treatment systems allows for cost-effective and easily deployable solutions to address water pollution in various environments.

### Who This Affects Most

- **Agriculture:** The use of water purifying pads can help farmers in agricultural industries address water contamination issues and ensure the quality of their crops.
- **Environmental Technology:** The advancement and implementation of photochemical water treatment technologies in environmental industries can contribute to the improvement of water pollution management.
- **Renewable Energy:** The combination of solar-powered water purification systems with renewable energy industries presents opportunities for sustainable solutions and clean water access in remote areas.

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