# Photobombing Animals Ads The Bratislava Zoo 'Open for Smiles' Campaign Captures Surreal Situations By Meghan Young | Published 2014-09-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/photobombing-animals References: [designtaxi](http://designtaxi.com/news/368951/Funny-Zoo-Ads-Show-Animals-Using-Their-Paws-To-Hold-Up-Smiles-For-People/) & [jandl.sk](http://jandl.sk/) Although people are not allowed to monkey around with the monkeys, perhaps the monkeys can monkey around with the people at the Bratislava Zoo as these photobombing animals show. Granted, the images are entirely doctored. But a person can dream. The ad campaign, which is titled 'Open for Smiles,' nevertheless shows that these photobombing animals will bring joy to people's lives in other ways. Conceived and executed by ad agency JANDL, the photobombing animals ad campaign for the Bratislava Zoo involve a lion, kangaroo and orangutan holding up the corners of a human companion's mouth. Yet their eyes speak louder than the actions, illustrating that the people are having a good time even without the forced interaction. At the end of the day, everyone enjoys a little [fantasy](https://www.trendhunter.com/trends/canva-spotlights). ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 64% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Photobombing Animals:** Using photobombing animals in advertising campaigns to create surreal and entertaining situations. ### Where This Applies - **Advertising:** Opportunity for ad agencies to incorporate photobombing animals in campaigns to attract attention and create engaging content. - **Entertainment:** Opportunity for entertainment companies to create viral content featuring photobombing animals to captivate audience and generate buzz. - **Tourism:** Opportunity for tourist destinations like zoos to use photobombing animals to attract visitors and create memorable experiences. ## Related on Trend Hunter - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Pet-Powered Beauty Campaigns](https://www.trendhunter.com/trends/animal-intelligence.md)