# Off-Runway Photoblogs Tommy Ton Captures Emerging Street Fashions By TopDog | Published 2009-09-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/photoblogging-streetography References: [thestar](http://www.thestar.com/living/article/699736) & [style](http://www.style.com/trendsshopping/stylenotes/Spring_2010_RTW_Street_Style/target=_blank) The street style fashion images in this gallery were captured by renowned photographer Tommy Ton. Ton rose to fame with his Jak & Jil blog, which documented [world class fashion shows](https://www.trendhunter.com/trends/fashion-week-fall-2024) and is known for his eye for designer brands. Tommy Ton, who recently replaced Scott Schumanis as the new street photographer for Style.com, is a well-respected and trusted name in the industry, and is at the very pulse of street style. His photoblogs are an ideal medium to gauge [emerging fashion trends](https://www.trendhunter.com/trends/tagwalk). ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 69% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Street Style Photography:** Street style photography presents an opportunity for photographers and fashion brands to capture emerging fashion trends in a more authentic and accessible way. - **Personal Style Documentation:** Artists and bloggers can capitalize on the trend of personal style documentation by creating photoblogs to showcase their unique fashion choices and inspire others. - **Fashion Trend Analysis:** Fashion industry professionals can leverage photoblogs like Tommy Ton's to analyze street style trends and incorporate them into their own designs and collections. ### Who This Affects Most - **Photography:** The rise of off-runway photoblogs creates opportunities for photographers to showcase their skills and build their brand by capturing street fashion. - **Digital Media and Blogging:** The popularity of off-runway photoblogs opens up opportunities for digital media platforms and bloggers to curate and share street style fashion content with a wider audience. - **Fashion and Apparel:** Fashion brands can use street style photoblogs as a source of inspiration and market research to identify emerging trends and connect with a fashion-conscious audience. ## Related on Trend Hunter - [Social Metaverse Hubs](https://www.trendhunter.com/trends/tommy-play.md) - [Fashion Recap Artful Books](https://www.trendhunter.com/trends/fashion-in-2023.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Holiday Fashion Campaigns](https://www.trendhunter.com/trends/tommy-hilfigers-2025.md) - [Fashion-Focused Substack Publications](https://www.trendhunter.com/trends/what-should-i-wear.md) - [Documentary-Themed Luggage Campaigns](https://www.trendhunter.com/trends/built-for-the-journey.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md)