# Daily Abuse Documentation PSAs The Viral Photo-a-Day Challenge is Used in this Poignant Campaign By Gil Cohen | Published 2013-03-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/photoaday-challenge References: [petapixel](http://www.petapixel.com/2013/03/20/psa-uses-photo-a-day-concept-to-draw-attention-to-domestic-violence/) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=Ertu9_MhFiM) [YouTube](https://www.trendhunter.com/trends/crazyface) user fero061982, a seemingly random account name, posted a single video three days ago, documenting one of the recently viral photo-a-day challenge videos. Entitled, 'One Photo a Day in the Worst Year of My Life,' the images go from smiling and happy self-portraits to morose and bruised mugshots. This Croatian PSA shows a realistic portrayal of how a woman's life can be ruined by an [abusive partner](https://www.trendhunter.com/trends/this-is-not-a-home), sucking the life out of her eyes and the joy from her face, as the bruising gets progressively worse over time. Utilizing the trending photo-a-day challenge method is drawing lots of attention as viewers, expecting a feel-good video, are instead transfixed by the gruesome transformation happening before them. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 42% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Abuse Awareness Psas:** Interactive media campaigns utilizing trending challenges to raise awareness of abuse and its impact on individuals. - **Photo-a-day Challenge Activism:** Using the viral photo-a-day challenge to spark social and political activism and commentary. - **Realistic Portrayals in Media:** An increase in media that accurately shows the devastating effects of abuse through raw and realistic depictions. ### Who This Affects Most - **Marketing and Advertising:** Creating impactful campaigns for social or political purposes through innovative use of trending media challenges. - **Entertainment:** Producing more realistic and impactful portrayals of social issues in film and television, including the issue of abuse. - **Non-profit and Social Services:** Partnering with media companies to raise awareness and provide resources for those experiencing abuse. ## Related on Trend Hunter - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Perpetrator-Targeted Domestic Abuse Ads](https://www.trendhunter.com/trends/domestic-abuse-prevention-ad.md) - [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md) - [Gender-Based Violence Awareness Films](https://www.trendhunter.com/trends/my-friend-max-hate.md) - [Soccer Match Women's Aid Ads](https://www.trendhunter.com/trends/womens-aid-campaign.md) - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md)