# AR Photo Frame Apps HP's AR Experience Lets Users Place Virtual Photo Frames By Laura McQuarrie | Published 2018-05-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/photo-frame-app References: [campaignlive](https://www.campaignlive.co.uk/article/hp-shows-off-printer-capabilities-ar-app-places-virtual-photo-frames-home/1463728) & [ryotstudio](https://www.ryotstudio.com/work/) In collaboration with Oath's Ryot Studio and media agency PHD, [HP](https://www.trendhunter.com/trends/extendxr) launched an augmented reality experience that involves a [photo frame app](https://www.trendhunter.com/trends/frame-it). While there are plenty of photo apps that allow users to add digital frames to the pictures that they capture on their mobile devices, HP took this idea a step further by allowing people to put virtual photo frames within their home. The app gives users the chance to select a photo of their liking, along with a fun frame that matches their preferred style. From there, users can opt to print out the photo, as the [AR campaign](https://www.trendhunter.com/trends/tryon-haul-lens) supports HP Instant Ink’s Free Printing Plan and HP Envy Photo printer. The augmented reality experience combines both the nostalgia of tangible photographs with the convenience of mobile ones, providing a way for people to experience both in the best way. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 19% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **AR Photo Frame Apps:** Opportunity for companies to create interactive photo frame apps that offer personalized virtual frames. - **Convergence of AR and Printing:** Disruptive innovation opportunity for companies to integrate augmented reality technology with printing services. - **Blending Tangible and Digital:** Trend towards combining physical and digital elements to enhance user experiences, like integrating virtual photo frames into real-life settings. ### Sectors Adopting This - **Augmented Reality (AR):** AR technology companies can develop innovative applications that allow users to place virtual photo frames in their surroundings. - **Mobile App Development:** Opportunity for app developers to create photo frame apps that incorporate augmented reality features. - **Printers and Printing Services:** Printing companies can leverage augmented reality technology to offer users the ability to print out photos with virtual frames. ## Related on Trend Hunter - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [AR Garment Try-Ons](https://www.trendhunter.com/trends/augmented-reality-1.md) - [AR-Enabled Art Apps](https://www.trendhunter.com/trends/cupixel.md) - [AR Message Pens](https://www.trendhunter.com/trends/favor-ar.md) - [AR-Powered Furniture Lenses](https://www.trendhunter.com/trends/google-search-2.md) - [AR Furniture Testing Features](https://www.trendhunter.com/trends/pinterest-ar-furniture.md) - [AR-Powered Retail Apps](https://www.trendhunter.com/trends/augmented-reality-feature.md) - [AI-Assisted Photo Books](https://www.trendhunter.com/trends/arlo.md) - [AR 3D Model Apps](https://www.trendhunter.com/trends/ar-app-for-iphone.md)