# Artistic Water-Based Primers Smashbox Collaborated with Nicol Concilio For Its Photo Finish Primer By Mishal Omar | Published 2018-03-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/photo-finish-primer References: [sephora](https://www.sephora.com/product/photo-finish-primer-water-x-nicol-concilio-P430102) The makeup brand [Smashbox](https://www.trendhunter.com/trends/smashbox-cosmetics) is offering an updated series of its Photo Finish Primer Water, as the new bottles’ designs were made in collaboration with Nicol Concilio. The product is known for its three-in-one functionality, as it is able to hydrate the skin due to its refreshing water base, gives skin a [smooth surface prior to makeup application](https://www.trendhunter.com/trends/texturizing-primer) to enhance the appearance of makeup, and can be used to [set makeup in place](https://www.trendhunter.com/trends/ultra-blur) after it’s been applied. The Photo Finish Primer Water x Nicol Conilio collection comes in three different scents that include a So Chill Coconut, Serene Green which smells like cucumber and melon, and a Centering Citrus which contains notes of blood orange and grapefruit. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 16% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Water-based Primers:** The popularity of water-based primers in the cosmetic industry presents an opportunity for brands to innovate and develop new formulations. - **Collaborative Design:** Collaborating with influencers or artists like Nicol Concilio can drive product innovation and appeal to a wider audience. - **Multi-functional Products:** Creating multi-functional primers that hydrate, prepare, and set makeup offers an opportunity to cater to consumers' needs for convenience and efficiency. ### Industries Being Reshaped - **Cosmetics:** The cosmetics industry can explore the potential of water-based primers and collaborative design to stay ahead of competitors and meet consumer demands for innovative beauty products. - **Fashion & Beauty Influencers:** Fashion and beauty influencers can leverage their partnerships with brands to co-create products, offering unique and personalized offerings to their followers. - **Event Planning:** Event planners can use scented primers like the Photo Finish Primer Water x Nicol Concilio collection to enhance sensory experiences for attendees at events like weddings or corporate functions. ## Related on Trend Hunter - [Oil-Free Primer Formulas](https://www.trendhunter.com/trends/smashbox-cosmetics.md) - [Refreshing Mattifying Primers](https://www.trendhunter.com/trends/cooling-blur-mattifying-primer.md) - [Cooling Face Primers](https://www.trendhunter.com/trends/mint-melt-cooling-face-primer.md) - [Hydrating Cooling Primer Sticks](https://www.trendhunter.com/trends/cooling-primer-stick.md) - [Skin-Protecting Makeup Primers](https://www.trendhunter.com/trends/ulta.md) - [Fashion-Forward Beauty Collabs](https://www.trendhunter.com/trends/smashbox-x-ilka.md) - [Air-Like Makeup Primers](https://www.trendhunter.com/trends/cloud-glow-priming-foam.md) - [Skincare-Forward Texturizing Primers](https://www.trendhunter.com/trends/texturizing-primer.md) - [Illuminating Skincare Primers](https://www.trendhunter.com/trends/hydro-grip-glow-primer.md)