# Life-Saving Photo Filters Snapchat Launched Charity-Benefitting Photo Filters for World AIDS Day By Alyson Wyers | Published 2015-12-01 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/photo-filters References: [refinery29](http://www.refinery29.com/2015/11/98547/snapchat-red-filters-world-aids-day) & [twitter](https://twitter.com/RED/status/671708182620704768) In honor of World AIDS Day (which just so happened to coincide with Giving Tuesday this year), social photography app [Snapchat](https://www.trendhunter.com/trends/week-of-the-deaf) is offering limited time only photo filters. Recently the app has been rolling out temporary filters and funny effects including rainbow throw-up and scary masks. If you send snap using the philanthropic filter, $3 will be donated to [AIDS charity](https://www.trendhunter.com/trends/hiv-care-innovation) (RED) on behalf of The Bill and Melinda Gates Foundation up to $3 million. According to (RED), just $3 can provide 10 days worth of live-saving HIV/AIDS medicine in subsaharan Africa. The filter will only be available for 24 hours. Truly a collaborative effort from all sides, the photo filters were designed by actor Jared Leto, DJ Tiesto and late night television host Jimmy Kimmel. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 34% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Temporary Photo Filters:** There is a growing trend of social media platforms offering limited-time only photo filters and effects. - **Philanthropic Initiatives:** Companies are increasingly incorporating philanthropy into their products and services, providing opportunities for fundraising and awareness campaigns. - **Collaborative Design:** Collaboration between celebrities, influencers, and brands in designing and promoting products is becoming a popular trend. ### Industries Being Reshaped - **Social Media:** The social media industry can leverage temporary photo filters and effects to enhance user engagement and activate philanthropic initiatives. - **Charitable Organizations:** Charitable organizations can explore collaborations with brands and influencers to create innovative fundraising campaigns through digital platforms. - **Design and Advertising:** The design and advertising industry can capitalize on the trend of collaborative design, fostering partnerships with celebrities and influencers to create unique and impactful campaigns. ## Related on Trend Hunter - [Voice-Activated Face Filters](https://www.trendhunter.com/trends/voiceactivated-face-filters.md) - [Educational ASL Social Filters](https://www.trendhunter.com/trends/asl-alphabet-lens.md) - [Product-Integrated Filters](https://www.trendhunter.com/trends/nyx-beauty-bestie.md) - [Snapchat Super Bowl Filters](https://www.trendhunter.com/trends/nfl-x-snapchat-creator-program.md) - [Charitable AIDS-Focused Medical Scrubs](https://www.trendhunter.com/trends/hivaids-prevention.md) - [GenAI Social Media Lenses](https://www.trendhunter.com/trends/imagine-lens.md) - [In-App Mental Health Features](https://www.trendhunter.com/trends/here-for-you-canada.md) - [Cause-Benefiting Scent Capsules](https://www.trendhunter.com/trends/aroma360.md) - [AR-Enabled Snapchat NFTs](https://www.trendhunter.com/trends/snapchat-3.md)