# Frightening Photo Booths 'Photo Booth of Doom' Science World Promotion for Fear Exhibit By Katie Cordrey | Published 2010-01-04 | World Source: Trend Hunter, https://www.trendhunter.com/trends/photo-booth-of-doom References: [rethinkcommunications](http://www.rethinkcommunications.com/our-work/archives/science-world/2009/ambient/photo) & [advertolog](http://www.advertolog.com/science-world/adverts/photo-booth-of-doom-565791/) Science World lured folks shopping in Vancouver B.C. into a free photo booth, ‘The Photo Booth of Doom,’ as part of a promotional stunt by ad firm, Rethink Communications. Rather than simply snapping a shot at the end of the photo booth countdown, an image of a frightened woman flashed on the photo booth screen, startling the photographic subjects. They did receive photos, images of their [frightened faces](https://www.trendhunter.com/trends/ai-powered-portrait-studio) on a sheet that read, “A photo of a scared person is enough to spread fear. We can explain.” Free passes to the Science World ‘Scream! The [Science of Fear](https://www.trendhunter.com/trends/scary-good-campaign)’ exhibit were included. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 1% | Activity: 83% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Key Themes Behind This Trend - **Immersive Experiences:** Disruptive innovation opportunity: Develop immersive photo booths that use technology to create interactive and unexpected experiences, enhancing customer engagement. - **Experiential Marketing:** Disruptive innovation opportunity: Use interactive photo booths as a marketing tool to create memorable experiences and generate buzz around a brand or event. - **Psychological Marketing:** Disruptive innovation opportunity: Explore the use of psychological triggers, such as fear, in marketing campaigns to evoke strong emotional responses and capture consumer attention. ### Where This Applies - **Event Planning:** Disruptive innovation opportunity: Integrate interactive photo booths into event planning services, offering unique and engaging experiences for attendees. - **Advertising:** Disruptive innovation opportunity: Incorporate interactive photo booths into advertising campaigns, allowing brands to connect with consumers in a fun and memorable way. - **Entertainment:** Disruptive innovation opportunity: Collaborate with entertainment venues to create themed photo booths that enhance the overall visitor experience and drive customer loyalty. ## Related on Trend Hunter - [Revived Modular Photo Booths](https://www.trendhunter.com/trends/frames-booth.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [AR Selfie Booths](https://www.trendhunter.com/trends/selfie-booth1.md) - [360 Photo Booths](https://www.trendhunter.com/trends/360-photo-booth.md) - [Cringe-Worthy Photo Campaigns](https://www.trendhunter.com/trends/cringe-or-candy.md) - [Eerie Film-Inspired Apps](https://www.trendhunter.com/trends/afterlife-generator.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Sound-Dectecting AR Mirrors](https://www.trendhunter.com/trends/venting-machine.md)