# Alcohol-Free Negroni Cocktails The St. Agrestis Phony Negroni Non-Alcoholic Cocktail is Flavorful By Michael Hemsworth | Published 2022-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/phony-negroni-nonalcoholic-cocktail References: [coolmaterial](https://coolmaterial.com/food-drink/st-agrestis-phony-negroni-non-alcoholic-cocktail/) & [stagrestis](https://stagrestis.com/product/phony-negroni/)  The St. Agrestis Phony Negroni Non-Alcoholic Cocktail has been announced by the Brooklyn-based brand as an [alcohol-free twist](https://www.trendhunter.com/trends/mock-one-nonalcoholic-spirits) on the brand's signature [prepackaged cocktails](https://www.trendhunter.com/trends/de-kuyper-batched-00) that will offer consumers a flavorful way to avoid alcohol. The cocktail is crafted with [Dry January](https://www.trendhunter.com/trends/free-af) in mind and features bitter notes of juniper along with sweet citrus to help mimic the Italian cocktail perfectly. The drink comes in 200ml bottles and features a bubbly profile that can be chilled before enjoyment or poured over ice to suit different preferences. The St. Agrestis Phony Negroni Non-Alcoholic Cocktail comes in packs of 12 for $60 and is available directly from the brand for shipping anywhere in the country. The drink is great for those looking to take a break from alcohol, but could also be suitable for those who don't drink to begin with. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 60% | Activity: 87% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Non-alcoholic Cocktails:** There is an opportunity for bars and restaurants to include more creative and flavorful non-alcoholic cocktails on their menus. - **Dry January:** Brands can take advantage of the growing trend of consumers taking part in Dry January by introducing more alcohol-free alternatives. - **Prepackaged Cocktails:** There is an opportunity for brands to expand their prepackaged cocktail offerings to include more non-alcoholic options. ### Where This Applies - **Beverage Industry:** Beverage companies can tap into the increasing demand for non-alcoholic drinks by developing and promoting more non-alcoholic options. - **Hospitality Industry:** Hotels, bars and restaurants can cater to consumers who are abstaining from alcohol by including more non-alcoholic cocktails on their menus. - **Packaged Food Industry:** There is an opportunity for packaged food companies to produce more prepackaged non-alcoholic cocktails for consumers seeking convenient and flavorful alternatives to alcoholic beverages. ## Related on Trend Hunter - [Botanical Non-Alcoholic Negronis](https://www.trendhunter.com/trends/anons-no-groni.md) - [Alcohol-Free Negronis](https://www.trendhunter.com/trends/bottega-spa.md) - [Non-Alcoholic Aperitif Drinks](https://www.trendhunter.com/trends/strykk-not-aperitivo.md) - [Zero-Proof Gin Cocktails](https://www.trendhunter.com/trends/romeos-gin.md) - [Vibrant Non-Alcoholic Aperitivos](https://www.trendhunter.com/trends/non-alcoholic-aperitivo-collection.md) - [Bitter Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/amaro.md) - [Refreshing Aperitif Alternatives](https://www.trendhunter.com/trends/ritual-zero-proof-aperitif-alternative.md) - [All-Natural Alcohol-Free Mixers](https://www.trendhunter.com/trends/good-cocktail-co.md) - [Holiday Mocktail Kits](https://www.trendhunter.com/trends/blood-orange-winter-fizz.md)